Productivity Improvement Strategy Through Participatory Approach, Digital Marketing, and Occupational Safety in Knife Craftsmen Groups in Sukawati Village, Gianyar

A A I Krisna Gangga DEWI; Ni Pitu Ayu Tika  KURNIAWATI; Anastacia Patricia Novlina NURAK; Ni Putu  ARTINI; A A Esti Widya  ISWARI

doi:10.38142/ahjpm.v4i2.1602

Authors

A A I Krisna Gangga DEWI Warmadewa University, Indonesia
Ni Pitu Ayu Tika KURNIAWATI Warmadewa University, Indonesia
Anastacia Patricia Novlina NURAK Warmadewa University, Indonesia
Ni Putu ARTINI Warmadewa University, Indonesia
A A Esti Widya ISWARI Warmadewa University, Indonesia

DOI:

https://doi.org/10.38142/ahjpm.v4i2.1602

Keywords:

Digital Marketing, Occupational Health and Safety (OHS), Participatory Approach, Home Industry, Knife Craftsmen

Abstract

The Swandya Prapen knife craftsmen group in Sukawati Village plays a significant role in the local home industry sector but faces challenges in marketing, occupational safety, and productivity. This community service program aimed to empower the craftsmen group by implementing digital marketing strategies, providing occupational health and safety (OHS) training, and utilizing a participatory approach to enhance their productivity. Activities included hands-on training, technical guidance, and collaborative evaluation based on the group’s specific needs. The program successfully increased the craftsmen’s ability to promote their knives through digital platforms, improved workplace safety practices, and fostered stronger teamwork within the group. As a result, the productivity and market competitiveness of the Swandya Prapen knife craftsmen improved significantly. In addition, the artisans became more aware of the importance of adopting personal protective equipment and maintaining a safe workspace to sustain their long-term health and performance. The participatory approach also encouraged more active involvement of members in decision-making, strengthening ownership and commitment to shared goals. This initiative highlights the effectiveness of combining digital tools, safety measures, and participatory methods in advancing the sustainability and growth of traditional knife-making communities while simultaneously preserving cultural heritage and empowering local economies.

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