Simplifying The Blue Economy for Msmes in the Riverbank and Coastal Areas of Kerobokan, Buleleng: A Sustainable Approach to Community Empowerment

Komang Adi Kurniawan  SAPUTRA; Putu Ayu Sita  LAKSMI; I Wayan Werasmana  SANCAYA; Made Adinda Anugrah Deva PRAMAISWARI; I Gede Candra Adi  PRATIKA

doi:10.38142/ahjpm.v4i2.1545

Authors

Komang Adi Kurniawan SAPUTRA Warmadewa University, Indonesia
Putu Ayu Sita LAKSMI Warmadewa University, Indonesia
I Wayan Werasmana SANCAYA Warmadewa University, Indonesia
Made Adinda Anugrah Deva PRAMAISWARI Warmadewa University, Indonesia
I Gede Candra Adi PRATIKA Warmadewa University, Indonesia

DOI:

https://doi.org/10.38142/ahjpm.v4i2.1545

Keywords:

Blue economy, coastal MSMEs, waste management, , digital marketing, community empowerment

Abstract

This community service program aims to empower MSMEs in the riverbank and coastal areas of Kerobokan, Buleleng, through the application of a simplified blue economy concept. The program was implemented for 8 months and involved 20 MSMEs from the "Rukun Sejati" Joint Business Group engaged in fisheries and egg-laying chicken farming. The methods used included three main approaches: (1) education through interactive workshops on blue economy principles, (2) technical assistance in processing waste into value-added products (organic fertilizer, fish bone chips), and (3) strengthening digital marketing through collaboration with PT KSI. The evaluation results showed an increase in understanding of the blue economy concept from 33% to 67%, a 40% reduction in organic waste in rivers, and an average increase in MSME income of 25% through product diversification and online marketing. The main challenges faced included resistance to change, limited digital infrastructure, and dependence on external assistance. The program succeeded in creating an empowerment model that integrates economic, social, and environmental aspects, with key recommendations being the formation of a permanent working group and the development of advanced training modules. These findings provide practical contributions to the development of sustainable coastal MSMEs and can serve as a reference for replication in areas with similar characteristics.

References

Bennett, M., March, A., & Failler, P. (2024). Blue Economy Financing Solutions for the Fisheries and Aquaculture Sectors of Caribbean Island States. Fishes, 9(8), 305.

Bennett, M., Schaltegger, S., & Zvezdov, D. (2011). Environmental Management Accounting. Review of Management Accounting Research, 53–84.

Bennett, N. J., Cisneros-Montemayor, A. M., Blythe, J., Silver, J. J., Singh, G., Andrews, N., Calò, A., Christie, P., Di Franco, A., & Finkbeiner, E. M. (2019). Towards a sustainable and equitable blue economy. Nature Sustainability, 2(11), 991–993.

Cisneros-Montemayor, A. M., Moreno-Báez, M., Reygondeau, G., Cheung, W. W. L., Crosman, K. M., González-Espinosa, P. C., Lam, V. W. Y., Oyinlola, M. A., Singh, G. G., & Swartz, W. (2021). Enabling conditions for an equitable and sustainable blue economy. Nature, 591(7850), 396–401.

Jayawarsa, A. A. K., Narindra, A. A. N. M., & Saputra, K. A. K. (2024). Integrating Green Economy Concepts To Support The Achievement of SDGs Tenganan Dauh Tukad Village, Manggis District, Karangasem Regency. Akuntansi Humaniora: Jurnal Pengabdian Masyarakat, 3(2), 108–113.

Kontovas, C., Bras, A. A., Chang, C.-H., Romano, A., Poo, M. C.-P., Wang, J., McCormack, H., Qu, Z., Paraskevadakis, D., & Lamb, L. (2022). Fostering innovation in the blue economy within the United Kingdom (UK): A stakeholders’ perspective. Ocean & Coastal Management, 224, 106143.

Martínez-Vázquez, R. M., Milán-García, J., & de Pablo Valenciano, J. (2021). Challenges of the Blue Economy: evidence and research trends. Environmental Sciences Europe, 33(1), 61.

Okafor-Yarwood, I., Kadagi, N. I., Miranda, N. A. F., Uku, J., Elegbede, I. O., & Adewumi, I. J. (2020). The blue economy–cultural livelihood–ecosystem conservation triangle: The African experience. Frontiers in Marine Science, 7, 542908.

Saarani, A. N., Alias, A., Amran, A., Abbasi, M. A., & Ghobakhloo, M. (2023). Deciphering blue economy for SMEs in Malaysia: A dual approach through scoping review and stakeholder conversations. Journal of Infrastructure, Policy and Development, 8(2), 1–28.

Saputra, K. A. K., & Dharmawan, N. A. S. (2025). The role of environmental accounting in preserving cultural heritage: a case study in Tenganan Pegringsingan Village, Bali, Indonesia. International Journal of Environmental, Sustainability and Social Science, 6(1), 127–133.

Saputra, K. A. K., & Laksmi, P. A. S. (2024). The Influence of Green Governance, Implementation of Energy Accounting, and Green Human Resource Management on Sustainability Performance: An Empirical Study in the Hospitality Industry in Bali. Jurnal Ilmiah Akuntansi, 9(1), 113–136. https://doi.org/DOI:10.23887/jia.v9i1.66630

Saputra, K. A. K., Manurung, D. T. H., Rachmawati, L., Siskawati, E., & Genta, F. K. (2021). Combining the concept of green accounting with the regulation of the prohibition of disposable plastic use. International Journal of Energy Economics and Policy, 11(4), 84–90. https://doi.org/10.32479/ijeep.10087

Saputra, K. A. K., Subroto, B., Rahman, A. F., & Saraswati, E. (2023). Mediation Role of Environmental Management Accounting on the Effect of Green Competitive Advantage on Sustainable Performance. Journal of Sustainability Science and Management, 18(2), 103–115. https://doi.org/10.46754/jssm.2023.02.008

Sara, I. M., Jayawarsa, A. A. K., & Saputra, K. A. K. (2021). Rural Assets Administration and Establishment of Village-Owned Enterprises for the Enhancement of Rural Economy. Jurnal Bina Praja, 13, 81–91. https://doi.org/10.21787/jbp.13.2021.81-91

Smith-Godfrey, S. (2016). Defining the blue economy. Maritime Affairs: Journal of the National Maritime Foundation of India, 12(1), 58–64.

Spalding, M. J. (2016). The new blue economy: the future of sustainability. Journal of Ocean and Coastal Economics, 2(2), 8.

Valenza, G., Zoppelletto, A., & Fazio, G. (2024). Family SMEs and managerial approaches to sustainability in the blue economy. Journal of Management & Organization, 30(3), 521–544.