The Effect of Memorable Tourism Experience, Self-Congruity, and Place Attachment on Revisit Intention

Diyah Pasha Yuliana; Heri Puspito Diyah Setiyorini; Rijal Khaerani

doi:10.38142/jtep.v6i3.1996

Authors

Diyah Pasha Yuliana Universitas Pendidikan Indonesia, Indonesia
Heri Puspito Diyah Setiyorini Universitas Pendidikan Indonesia, Indonesia
Rijal Khaerani Universitas Pendidikan Indonesia, Indonesia

DOI:

https://doi.org/10.38142/jtep.v6i3.1996

Keywords:

Memorable Tourism Experience, Self-Congruity, Place Attachment, Revisit Intention

Abstract

As the number of alternative tourist destinations in West Java continues to increase, City Bandung has experienced a decrease in tourist visits. This condition encourages the need for a new strategy to maintain the number of visits, one of which is by increasing revisit intention. This study aims to analyze the effect of memorable tourism experience (MTE), self-congruity and place attachment on revisit intention in tourists in Bandung City. This study employed a quantitative descriptive verificative approach and purposive sampling method. A questionnaire was used to gather data from 200 respondents who have visited Bandung City in the last five years and were at least 18 years old. The data were analyzed using IBM SPSS version 24. The results showed that MTE variable had a positive and significant effect on revisit intention (t = 2.752; sig = 0.006), self-congruity also had a positive and significant effect on revisit intention (t = 4.199; sig = 0.000), then place attachment showed the strongest influence on revisit intention (t = 4.356; sig = 0.000). Simultaneously, the three independent variables had a significant effect on revisit intention contributing 53% to the model (R-Square 0.530), while the remaining 47% was influences by other variables outside.

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