Social Independence and Cultural Preservation Through Kampoeng Djadhoel Semarang Batik Educational Tourism

Nina Mistriani; Melvin Netralia Giawa

doi:10.38142/jtep.v6i3.1940

Authors

Nina Mistriani Sekolah Tinggi Ilmu Ekonomi Pariwisata Indonesia, Indonesia
Melvin Netralia Giawa Sekolah Tinggi Ilmu Ekonomi Pariwisata Indonesia, Indonesia

DOI:

https://doi.org/10.38142/jtep.v6i3.1940

Keywords:

Batik Educational Tourism, Social Independence, CBT, Social Media, Tourism Village

Abstract

This study aims to describe the role of batik educational tourism in Kampoeng Djadhoel Semarang in realizing the social independence of the local community and encouraging the preservation of batik culture as an intangible cultural heritage. The study used a descriptive qualitative approach with a single case study design. Data collection was conducted through digital document analysis (netnography) that included Google Reviews, guest books, and social media content. A total of 50 digital data units were analyzed. The analysis used the Miles, Huberman, and Saldana model through the stages of condensation, presentation, and drawing conclusions. The results show that batik educational tourism plays a role in building social independence through three dimensions: economic, institutional, and cultural. Excerpts from tourist reviews indicate an increased appreciation for batik and awareness of its economic contribution to the local community. This study also produced an output in the form of an educational tourism brochure design that is applicable for managers.

References

Budiani, S. R., Wahdaningrum, W., Yosky, D., Kensari, E., Pratama, H. S., Mulandari, H., Iskandar, H. T. N., Alphabettika, M., Maharani, N., Febriani, R. F., & Kusmiati, Y. (2018). Analisis Potensi dan Strategi Pengembangan Pariwisata Berkelanjutan Berbasis Komunitas di Desa Sembungan, Wonosobo, Jawa Tengah. Majalah Geografi Indonesia, 32(2), 170. https://doi.org/10.22146/mgi.32330

Creswell, J. W., & Creswell, J. D. (2018). Research Design: Qualitative, Quantitative, and Mixed Methods Approaches (5th ed.). SAGE Publications.

Febriandhika, I., & Kurniawan, T. (2019). Membingkai Konsep Pariwisata Yang Berkelanjutan Melalui Community-Based Tourism: Sebuah Review Literatur. In JPSI (Journal of Public Sector …. journal.unesa.ac.id. https://journal.unesa.ac.id/index.php/jpsi/article/view/4324

Haryadi, G., & Mistriani, N. (2025). Pariwisata Kreatif Sebagai Katalis Pemberdayaan Masyarakat: Studi Kasus Batik Borobudur Tingal Art. Kepariwisataan: Jurnal Ilmiah. https://api.semanticscholar.org/CorpusID:282773320

Mahmudin, T., Sirait, E., Satmoko, N. D., Mistriani, N., & Harahap, M. A. K. (2024). Quality Tourism: Tourism Development and Improvement Strategies in Indonesia’s Super Priority Destinations. Reslaj: Religion Education Social Laa Roiba Journal, 6(3), 2425–2435. https://doi.org/10.47467/reslaj.v6i3.6211

Miles, M. B., Huberman, A. M., & Saldana, J. (2014). Qualitative data analysis: A methods sourcebook (3rd ed.). Sage Publications.

Mistriani, N., Supriyanto, S., & Triana Putra, D. (2023). Manajemen Wisata Edukasi Kampung Pancasila, cerminan masyarakat Indonesia. Pendidikan Tambusai, 7(2), 14437–14446. https://jptam.org/index.php/jptam/article/view/8683

Nina Mistriani, Febe Humble Kristanto, Vinka Wahyu Pramesti, Anggun Rina Ardiana, Regina Marsya Maharani, Putri Aulia Hamidah, Atalya Taqwa Setyo Nurani Dewi, & Ida Rohmawati. (2023). Creative Tourism Development Model Through Natural Dyeing Batik Educational Tourism to Increase Interest in Tourism Visits in the Natural Village of Malon, Semarang City. International Conference on Digital Advance Tourism, Management and Technology, 1(1), 657–667. https://doi.org/10.56910/ictmt.v1i1.143

Nina Mistriani, Hesky Ilham Ikhlasandi, Vida Vrisna Kirani, Nakmas Syaefullah Fajrin, Elsandar Ndruru, Wisnu Teguh Prabowo, Widayanti Laia, & Dyah Palupiningtyas. (2024). Model Pengembangan Pariwisata Kreatif Melalui Wisata Edukasi Dan Kuliner di Sentra Jajanan Pasar, Pudak Payung, Kota Semarang. NAWASENA: Jurnal Ilmiah Pariwisata, 3(1), 01–11. https://doi.org/10.56910/nawasena.v3i1.1311

Nirmala, B. P. W., & Paramitha, A. (2020). Digitalisasi desa dan potensi wisata di desa kerta, kabupaten gianyar menuju pariwisata 4.0. Jurnal Karya Abdi …. https://online-journal.unja.ac.id/JKAM/article/view/11273

Permadani, S. R., & Mistriani, N. (2021). Pemanfaatan Potensi Wisata Alam Dan Budaya Lokal Dalam Pembangunan Pariwisata Berkelanjutan Bendungan Logung Kudus Jawa Tengah. Seminar Nasional Teknologi Dan Multidisiplin Ilmu (SEMNASTEKMU), 1(1), 389–394. https://doi.org/10.51903/semnastekmu.v1i1.132

Prasetyo Ardi, R., & Mistriani, N. (2023). Manajemen Preferensi Wisatawan Di Desa Wisata Kandri serta Implikasinya Bagi Pengembangan Pariwisata Berkelanjutan. JEBDEKER: Jurnal Ekonomi, Manajemen, Akuntansi, Bisnis Digital, Ekonomi Kreatif, Entrepreneur, 3(2), 302–308. https://doi.org/10.56456/jebdeker.v3i2.177

Reips, U.-D., & Jameson, K. A. (2025). Remote Research in Cognition and Perception. Journal of Perceptual Imaging. https://api.semanticscholar.org/CorpusID:280848761

Siswati, A., Dewantara, A., & Madiarsih, N. C. (2020). Pelestarian Budaya Lokal melalui Edukasi Pengenalan Batik Tulis Khas Kabupaten Malang bagi Kelompok PKK. In Abdimas: Jurnal Pengabdian Masyarakat Universitas Merdeka Malang (Vol. 5, Number 3). scholar.archive.org. https://doi.org/10.26905/abdimas.v5i3.5037

Wibowo, B., Suherlan, H., Hidayah, N., & Nurrochman, M. (2022). Analisis Tata Kelola Kolaboratif Desa Wisata yang Mandiri dan Berkelanjutan: Investigasi Empiris dari Ngargoretno-Magelang. Jurnal Kepariwisataan: Destinasi, Hospitalitas Dan Perjalanan, 6(1), 75–84. https://doi.org/10.34013/jk.v6i1.646

Yulianah, Y. (2021). Mengembangkan Sumber Daya Manusia Untuk Pariwisata Berbasis Komunitas di Pedesaan. In Komitmen: Jurnal Ilmiah Manajemen (Vol. 2, Number 1, pp. 1–9). scholar.archive.org. https://doi.org/10.15575/jim.v2i1.12472