The Effect of Tourism Development on Increasing Community Income (Case Study of Business Actors Around the Marine Tourism Park Tourist Attraction, Jawai Laut Village, South Jawai District)

Abstract

The establishment of the Taman Wisata Bahari has created alternative sources of income for the local community. The park provides opportunities to generate additional income for local residents. This study aims to examine the effect of tourism development on the additional income of business owners in the Marine Tourism Park area. Using a quantitative approach and multiple linear regression analysis, data were collected through questionnaires, observations, and literature reviews. The population consisted of 70 individuals, with a sample of 58 selected through accidental sampling. The results indicate that the development of attractions, amenities, and accessibility collectively contributes to a 34% increase in community income. Among these factors, amenity development has the most significant individual impact. These findings highlight the critical role of tourism development in enhancing local economic prosperity.