Analysis of The Potential Increase in Dried Grated Coconut Exports To Poland in 2022-2024
DOI:
https://doi.org/10.38142/jtep.v5i3.1534Keywords:
Desiccated Coconut, Export, Poland, Competitive Advantage, International TradeAbstract
Indonesia, as the world’s second-largest coconut producer, holds significant potential for exporting desiccated coconut to international markets, particularly Poland. However, Indonesia’s market share in Poland remains behind the Philippines, which dominates desiccated coconut imports. The demand for this product in Poland continues to rise, driven by trends in healthy, plant-based food consumption and traditional food processing. This study aims to analyze the potential for increasing Indonesian desiccated coconut exports to Poland and to formulate appropriate strategies to optimize this market during 2022-2024. The research employs qualitative and quantitative methods, analyzing export data within the theoretical frameworks of John Stuart Mill’s international trade theory and Porter’s Diamond Model of competitive advantage. Findings indicate significant opportunities for export growth through improvements in product quality, diversification of value-added products, and strengthening distribution networks in Poland. Indonesia needs to overcome limitations in modern processing and adopt quality standards aligned with the European Union market. In conclusion, the development of innovative products and adaptive marketing strategies are crucial to enhancing the competitiveness of Indonesian desiccated coconut exports to Poland, supporting sustainable national economic growth.
References
Abor, J. Y., Agbloyor, K. E. & Kuipo, R. (2014). ‘Bank finance and export activities of Small and Medium Enterprises’, Review of Development Finance, 4(2). https://doi.org/10.1016/j.rdf.2014.05.004
Agus, S. (2016). ‘Enhancing Competitiveness of Indonesian Food and Beverage Industry Through Adoption of Quality Assurance Programs’.
Alina Y. T. P. (2023). ‘Ensuring Food Security for the Population Through Plant-Based Nutrition: Collaboration Between Poland’. https://doi.org/10.29119/1641-3466.2023.187.41
Azhar A et al. (2023). ‘Daya saing dan potensi pengembangan ekspor produk kelapa parut kering Ke Enam negara unieropa’, Jurnal Ilmiah Manajemen, Ekonomi dan Bisnis, 2(1). https://doi.org/10.51903/jimeb.v2i1.541
Bungin, B. (2003). ‘Analisis penelitian kualitatif’, Jakarta: PT Raja Grafindo Persada [Preprint].
Fajar, F., Hakim, B. & Rachmina, D. (2017). ‘Hubungan Nilai Tukar terhadap Kegiatan Ekspor Manufaktur Pertanian Indonesia’, Jurnal Aplikasi Bisnis dan Manajemen, 3(2). https://doi.org/10.17358/jabm.3.2.266
Feffiader, S. (2022). Analisis Porter Diamond Model pada Keunggulan Kompetitif Industri. Universitas Hasanuddin.
Gilang, G., Imam, S., & Rosalita, R. A. (2014). Pemanfaatan Fasilitas Kemudahan Impor Tujuan Ekspor (KITE) untuk Meningkatkan Ekspor Dalam Negeri (Studi pada Kantor Wilayah Direktorat Jenderal Bea dan Cukai Jatim I, Sidoarjo). Malang, 1(2), 1–7.
Grant, R. M. (1991). The Resource-Based Theory of Competitive Advantage.
Husainahmad. (2025). ‘Kelapa parut ekspor, Peluang bisnis yang menguntungkan’. Innova Market Insights. Consumer Food Trends in Poland.
ITC. (2024). List of supplying markets for a product imported by Poland.
Karina, N. F. (2020). ‘Peran Indonesia Trade Promotion Centredalam Meningkatkan Perdagangan Indonesia Diluar Negeri’.
Kemendag. (2024). Ekspor Produk Pangan Olahan ke Polandia, lamansitu.kemendag.
Kementerian Perdagangan Republik Indonesia
Kementerian Perdagangan Republik Indonesia. (2024). ‘Pengembangan Ekspor Nasional’, Direktorat Jenderal [Preprint].
Kementerian Perindustrian Republik Indonesia. (2022). ‘Laporan Industri Pengolahan Kelapa dan Produk Afiliatif’, Kemenperin RI [Preprint].
Krugman, P. (1980). Scale Economies, Product Differentiation, and the Pattern of Trade. American Economic Review.
Leamer, E.E. (1995). ‘The Heckscher-Ohlin Model in Theory and Practice’, Scandinavian Journal of Economics [Preprint].
Mahendra & Kesumajaya. (2015). ‘Analisis Pengaruh Investasi, Inflasi, Kurs Dollar Amerika Serikat dan Suku Bunga Kredit Terhadap Ekspor Indonesia Tahun 1992-2012’, E-Jurnal Ekonomi Pembangunan Universitas Udayana, 4(5).
McGee, J. (2010). ‘Strategy: Analysis and Practice (2nd edition)’, Maidenhead: McGraw-Hill [Preprint].
Negishi, T. (1982). ‘John Stuart Mill’s Theory of International Values Reconsidered’, The Japanese Economic Review [Preprint].
Nopirin. (2014). Ekonomi Internasional. Ed 3 Cet 10.
Nurhakim, K. & Satar, M. (2015). ‘Prosedur Pelaksanaan Kegiatan Ekspor Barang’, Jurnl Unnur, Vol 5.
Porter. (1990). Competitive Advantage (Keunggulan Bersaing): Menciptakan dan Mempertahankan Kinerja Unggul. Tangerang Selatan: Karisma.
Rinaldi, B. (2024). Peluang Ekspor Kelapa Kering ke Eropa, UKMINDONESIA.ID.
Silaban & Rejeki. (2020). ‘Pengaruh Inflasi, Ekspor Dan Impor Terhadap Pdb Di Indonesia’, Niagawan, 1. https://doi.org/10.24114/niaga.v9i1.17656
Sugiyono, P. D. (2019). Metode Penelitian Kuantitatif Kualitatif dan R&D. ALFABETA.
Sulasmiyati, S., & Larasati, S. (2018). Pengaruh Inflasi, Ekspor, dan Tenaga Kerja Terhadap Produk Domestik Bruto (Pdb), Universitas Brawijaya.
TUCenter. (2024). Potensi Bisnis Ekspor Kelapa Kering untuk UKM Indonesia ke Eropa.
Trade statistics for international business development
Yayasan Tyas Utomo Center
Downloads
Published
Issue
Section
License
Copyright (c) 2025 Antasari SIBARANI, Dwi Fauziansyah MOENARDY
This work is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License.
Creative Commons Attribution-NonCommercial 4.0 International License.
