The Role of Research in Shaping Young Entrepreneurial Minds
Keywords:
Curiosity-Driven Entrepreneurship, Research, Innovation, Entrepreneurship, Business strategyAbstract
This study aims to provide an understanding that research is not merely an academic formality but can also serve as a valuable asset in the world of entrepreneurship. The concept of Curiosity-Driven Entrepreneurship emphasizes that curiosity plays a crucial role in discovering business opportunities and creating innovations. Through research, students can sharpen their analytical skills, identify market trends, and explore sustainable business potentials. This study highlights success stories of entrepreneurs who started from a place of curiosity, such as the founder of Instagram who studied digital user behavior before creating a platform that has become a global business ecosystem, and Poison Coffee Shop, which successfully developed unique marketing strategies based on the exploration of trends and consumer preferences. By understanding how research can be applied in the business world, students are expected to shift their paradigm about research from a burdensome task to a strategic skill that can support their future success.
References
Agrawal, A., Gans, J. S., and Stern, S. (2021). “Enabling Entrepreneurial Choice.” Management Science 67 (9): 5510–5524. https://doi.org/10.1287/mnsc.2020.3920
Agustini, N. M. W., Trisnadewi, A. A. E., & wan Saputra, K. A. K. (2019). Pengaruh Partisipasi Anggaran, Asimetri Informasi, Kualitas Sumber Daya Manusia Dan Kejelasan Sasaran Anggaran Terhadap Budgetary Slack Pada Organisasi Perangkat Daerah Kabupaten Bangli. JEMA ADPERTISI JOURNAL, 1(1).
Arikan, A. M., Arikan, I., and Koparan, I. (2020). Creation Opportunities: Entrepreneurial Curiosity, Generative Cognition, and Knightian Uncertainty. Academy of Management Review 45 (4): 808–824. https://doi.org/10.5465/amr.2018.0252
Berkeley Sutardja Center. (2021). Making the ‘Impossible’ Possible with Dr. Pat Brown, CEO of Impossible Foods. Held at the Berkeley Sutardja Center for Entrepreneurship & Technology. March 15. https://scet.berkeley.edu/founder-ceoimpossible-foods/
Elias, S. R., Chiles, T.H., and Crawford, B. (2022). Entrepreneurial Imagining: How a Small Team of Arts Entrepreneurs Created the world’s Largest Traveling Carillon.” Organization Studies 43 (2): 203–226. https://doi.org/10.1177/01708406211035501
Gifford, S. (1998). The Allocation of Limited Entrepreneurial Attention. Boston, MA: Kluwer Academic Publishers.
Gino, F. (2018). The Business Case for Curiosity.”Harvard Business Review 96 (5): 48–57.
Hsieh, C, and Pittaway, L. (2024). Curiosity and Curious Search in Entrepreneurship. Entrepreneurship & Regional Development. Ohio University, Athens, OH, USA. https://doi.org/10.1080/08985626.2024.2353306
Hunt, R. A., Lerner, D. A., Johnson, S. L., Badal, S., and Freeman, M. A., (2022). Cracks in the Wall: Entrepreneurial Action Theory and the Weakening Presumption of Intended Rationality.” Journal of Business Venturing 37 (3): 106190. https://doi.org/10.1016/j.jbusvent.2022.106190
Kawisana, P. G. W. P., Saputra, K. A. K., & Jayawarsa, A. K. (2023). Pemahaman Sistem Informasi Memoderasi Hubungan Kompleksitas Audit Tekanan Anggaran Waktu Dan Pengalaman Auditor Terhadap Kualitas Audit. JIMAT (Jurnal Ilmiah Mahasiswa Akuntansi) Undiksha, 14(02), 394-400.
Khuan, H. T., Aji, H. M., and Suryanegara, M. (2024). Consumer Perception on Startup Branding and Purchase Convenience in Indonesia. Asian Journal of Business and Innovation, 12(1), 55–69.
Kier, A. S., and McMullen, J. S. (2020). Entrepreneurial Imaginativeness and New Venture Ideation in Newly Forming Teams. Journal of Business Venturing 35 (6): 106048. https://doi.org/10.1016/j.jbusvent.2020.106048
Larasdiputra, G, D. (2022). Attracting the Enthusiasm of Young Talents on Campus to Cultivate Interest in Doing Research. International Journal of Management Studies and Social Science Research. IJMSSSR 2022. Vol 4. Issue 5. ISSN: 2582 – 0265.
Larasdiputra, G, D. (2023). It Is Necessary and Difficult, Student Perspective on Research. International Journal of Social Relevance & Concern (IJSRC). Vol 11. Issue 1. ISSN-2347-9698.
Li, S., & Jaharuddin, N. S. (2021). Influences of Background Factors on Consumers’ Purchase Intention in China’s Organic Food Market: Assessing Moderating Role of Word-of-Mouth (WOM). Cogent Business & Management, 8:1, 1876296, DOI: 10.1080/23311975.2021.1876296
Medium. (2021). Safi Bahcall Leads with Curiosity. June 2. https://medium.com/startuphealth/safi-bahcall-leads-withcuriosity-6618644a00ca
Nogueira, T. F., Clausen, T.H., and Corbett, A. C. (2022). Does Practice Make Perfect? Assessing the Formation of Expertise Amongst New Venture Founders.” International Journal of Entrepreneurial Behavior & Research 28 (7): 1851–1867. https://doi.org/10.1108/IJEBR-08-2021-0624
Pittaway, L. (2022). Entrepreneurship Theory and Ideation Techniques. Advances in Entrepreneurship, Firm Emergence and Growth 23. https://doi.org/10.2139/ssrn.3942510
Saputra, K. A. K., Putri, P. Y. A., & Laksmi, P. A. S. (2024). How Do Accounting Students Respond to Integrated Learning In Sustainability Accounting?. Jurnal Akuntansi Manado (JAIM), 172-189.
Saputra, K. A. K., Ekajayaint, L. S., & Suriani, N. N. (2024). Plastic Waste Reduction Campaign at the Traditional Market in Nyanggelan Village, Panjer, Denpasar. Akuntansi dan Humaniora: Jurnal Pengabdian Masyarakat, 3(3), 184-189.
Sarasvathy, S. D. (2021). Ask for It: A Practice Based Theory of Venturing Design. Journal of Business Venturing Design. 1 (1–2): 1–10. https://doi.org/10.1016/j.jbvd.2022.100008
Schutte, N. S., and Malouff, J. M. (2020). A Meta‐Analysis of the Relationship between Curiosity and Creativity.” The Journal of Creative Behavior 54 (4): 940–947. https://doi.org/10.1002/jocb.421
Singh, S., Gurtej, S., & Dhir, S. (2022): Impact of Digital Marketing on The Competitiveness of The Restaurant Industry. Journal of Foodservice Business Research, DOI: 10.1080/15378020.2022.2077088
Sulaj, L., & Pfoertsch, W. (2024). The Evolution from 4P to 5E: Rethinking the Marketing Mix for the Digital Era. Journal of Strategic Marketing, 32(2), 145–164.
This Week In Startups. (2023). Airbnb CEO Brian Chesky on Early Rejection, Customer Focus & AI’s Future in Hospitality. May 5. https://www.youtube.com/watch?v=aZ-BjJZxNoA
Thompson, N., Verduyn, K., and, and Gartner, W. B. (2022). Entrepreneurship as Practice: Grounding Contemporary Practice Theory into Entrepreneurship Studies. New York, NY: Taylor & Francis.
Wood, M. S., Bakker, R. M., and Fisher, G. (2021). Back to the Future: A Time-Calibrated Theory of Entrepreneurial Action. Academy of Management Review 46 (1): 147–171. https://doi.org/10.5465/amr.2018.0060
Downloads
Published
Issue
Section
License
Copyright (c) 2025 Gde Deny LARASDIPUTRA, Agus Putra MARDIKA

This work is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License.
Creative Commons Attribution-NonCommercial 4.0 International License.