Social Media Marketing, Product Quality, and Price on Farhan Collection Customer Satisfaction
DOI:
https://doi.org/10.38142/jogta.v4i4.1933Keywords:
Product Quality, Price, Marketing, ; Social Media, Customer SatisfactionAbstract
Over the last two years, Farhan Collection has experienced fluctuations in its sales revenue; consequently, this study was conducted to analyze the influence of product quality, pricing, and social media marketing on customer satisfaction. This quantitative research involved 97 respondents selected via purposive sampling, determined by the Slovin formula with a 10% margin of error. Data were gathered through a 5-point Likert scale questionnaire then analyzed with multiple linear regression. The findings confirm that customer satisfaction is collectively influenced by significant social media marketing effectiveness, maintained product quality, and appropriate pricing, with an Adjusted R-Square value of 0.680. Furthermore, partial testing indicates that all three variables serve as strong predictors of customer satisfaction. Based on these results, Farhan Collection is advised to consistently integrate high product standards with strategic digital promotion to sustain customer satisfaction
References
Alfiani, S. D., & Setiawan, A. I. (2022). STRATEGI PEMASARAN BISNIS DISTRO PADAMASA PASCA PANDEMI COVID-19 MELALUI OPTIMALISASI KAPASITAS PENGUNGKIT ADVOKASI DIGITAL. 10(3). https://doi.org/10.20527/jwm.v10i3.227
Alfitra, E. (2026). PENGARUH SOCIAL MEDIA MARKETING, BRAND IMAGE DAN BRAND PREFERENCE TERHADAP PURCHASE INTENTION PADA KONSUMEN PERUSAHAAN ERIGO DI INDONESIA. JIMEA | Jurnal Ilmiah MEA (Manajemen, Ekonomi, Dan Akuntansi), 10(1), 211–235.
Anjani, R. A., & Rivai, A. R. (2025). DAMPAK PERSEPSI KUALITAS DAN CITRA BRAND TERHADAP KEPUASAN PELANGGAN DAN LOYALITAS PELANGGAN PRODUK SKINCARE GLAD2GLOW. 9(2), 3037–3050.
Azhar, F., Uli Wildan Nuryanto, Abdul Rasyid, Markus Asta Patma Nugraha, & Sutrisno. (2023). Role of Product Quality and Price on Purchase Decision of Goox Products. JEMSI (Jurnal Ekonomi, Manajemen, Dan Akuntansi), 9(1), 100–105. https://doi.org/10.35870/jemsi.v9i1.900
Ciswati, S., & Septayuda, I. (2024). Analisis Faktor -Faktor Yang Mempengaruhi Perilaku Pelanggan. IX(October 2014), 61–71.
DEWI, I. G. A. A. I. S., & PURNAMAWATI, I. A. P. S. (2025). DIGITAL MARKETING STRATEGY: AN ANALYSIS OF THE EFFECTIVENESS OF INFLUENCER AND AFFILIATE ENDORSEMENTS IN PROMOTING WOMEN’S FASHION PRODUCTS. Journal of Tourism Economics and Policy, 5(4), 776–787.
Fauzana, R., & Nina Madiawati, P. (2020). Pengaruh Kualitas Layanan Dan Citra Perusahaan Terhadap Loyalitas Konsumen Lion Air Di Kota Bandung Dengan Kepuasan Sebagai Variabel Intervening. Jurnal Menara Ekonomi : Penelitian Dan Kajian Ilmiah Bidang Ekonomi, 6(3), 58–66. https://doi.org/10.31869/me.v6i3.1860
Febriani, S. N. (2022). Analisis Pengaruh Kualitas Produk terhadap Kepuasan Pelanggan Toko Fashion Mayoutfit Cabang Bandung, Indonesia. International Journal Administration, Business & Organization, 4(1), 22–33. https://ijabo.a3i.or.id/index.php/ijabo/article/download/207/63
Haryo Limanseto. (2021). UMKM Menjadi Pilar Penting dalam Perekonomian Indonesia. Biro Komunikasi, Layanan Informasi, Dan Persidangan Kementerian Koordinator Bidang Perekonomian. www.ekon.go.id
Hasim, M. A., Manaf, S. A., & Ali, A. M. (2020). Role Of Price Towards Customer Satisfaction. European Journal of Molecular and Clinical Medicine, 7(3), 4179–4190.
Inkiriwang, M. V., Ogi, I. W. J., & Woran, D. (2022). Pengaruh Digital Marketing, Kualitas Produk Dan Emosional Terhadap Kepuasan Konsumen Pinky Kitty Shop Tondano. Jurnal EMBA : Jurnal Riset Ekonomi, Manajemen, Bisnis Dan Akuntansi, 10(3), 587. https://doi.org/10.35794/emba.v10i3.42488
Izah, S. C., Sylva, L., & Hait, M. (2024). Cronbach’s Alpha: A Cornerstone in Ensuring Reliability and Validity in Environmental Health Assessment. ES Energy & Environment, 23(2057), 1–14. https://doi.org/10.30919/esee1057
Izzah, N., & Junaedi, D. (2021). Pengaruh Harga dan Kualitas Pelayanan Terhadap Kepuasan Pelanggan Toko Pakaian Takasimura. Majalah Bisnis & IPTEK, 14(2), 94–101. https://doi.org/10.55208/t5xr9t04
Nasir, M., & Pramudya, H. D. (2022). Implementation of Assael Model in Buying Decision on Fast Food Product in Surakarta City. Proceedings of the International Conference on Economics and Business Studies (ICOEBS 2022), 655(Icoebs), 224–229. https://doi.org/10.2991/aebmr.k.220602.029
Nikmah, & Ar-Rasyid, G. (2019). Pengaruh Kualitas Pelayanan dan Harga terhadap Kepuasan Pelanggan Serta Implikasinya Terhadap Loyalitas Pelanggan. Jurnal Manajemen, 07(1), 47–67.
Nurissyarifah, & Darmawan, D. (2025). PENGARUH VARIASI PRODUK DAN HARGA TERHADAP KEPUTUSAN PEMBELIAN PRODUK SARUNG. Currency: Jurnal Ekonomi Dan Perbankan Syariah, 03(02), 468–494.
Pagirik, E., Ardhana, N. D., Makmur, H., Nurimansjah, R. A., & Suryati. (2025). Pengaruh Harga dan Kualitas Produk terhadap Kepuasaan Konsumen di Café Nuiz Kota Palopo. Jurnal Ilmiah Manajemen Dan Kewirausahaan, 4(3), 344–357. https://doi.org/10.55606/jimak.v4i3.4876
Pratama, B. Y., Hastasari, R., & Saputra, W. (2025). Pengaruh Harga Dan Kualitas Produk Terhadap Keputusan Pembelian Konsumen Mie Gacoan Tangerang. Jurnal Manajemen Ekonomi Akuntansi, 2(1), 2634–2650. https://doi.org/10.62710/7ksbh644
Putri, S. T. G., Narayan, I. N. G. G., & Sariani, N. K. (2025). Pengaruh Social Media Marketing, Electronic Word of Mouth, dan Kualitas Pelayanan Terhadap Keputusan Pembelian Konsumen Terhadap Dashoescare Denpasar. Jurnal Nasional Manajemen Pemasaran Dan Sumber Daya Manusia, 6(4).
Rafikasari, T. (2021). PENGARUH HARGA, KUALITAS PRODUK DAN PROMOSI TERHADAP KEPUTUSAN PEMBELIAN PADA PT. SIRKAH PURBANTARA UTAMA.
Selvia, N. (2022). Pengaruh Fasilitas Pembayaran Non-Tunai di Kawasan Kuliner Dipati Ukur Kota Bandung terhadap Kepuasan Konsumen. International Journal Administration Business and Organization, 3(2), 32–42. https://doi.org/10.61242/ijabo.22.208
Sofiyanti, A., Sugiharto, Wahyuni, N., & Ghalib, S. (2022). Pengaruh gaya hidup, citra merek dan kualitas produk terhadap keputusan pembelian. Jurnal Manajemen, 14(2), 25–34. https://doi.org/10.30872/jmmn.v14i2.11109
Downloads
Published
Issue
Section
License
Copyright (c) 2026 Sukmasari Triana Gita Putri, I Made Tedi Setiawan, I Ketut Johny Pramanda Putra
This work is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License.
Creative Commons Attribution-NonCommercial 4.0 International License.
