The Comparative of Media Framing in 2019 Presidential Election Campaign

Abstract

As is common knowledge, the euphoria of the election from one period to the next is a breath of fresh air
for the mass media crews to favor each other when reporting on events surrounding the campaign, including
the presidential election. The fact information is worth selling, and a news report that is eagerly anticipated
by the public because it is a way of addressing the demand for information on the requirements of the people
on specific people or groups of people who become newsworthy. National newspapers have a significant
role in establishing the reality of the campaign coverage of each Presidential Candidate (Capres). The
objective of this research is to examine how Republika and Media Indonesia newspapers framing their
coverage of the 2019 Presidential Election Campaign between Joko Widodo and Prabowo Subianto through
news articles published from 15 March to 31 March 2019. The method utilized in this study is qualitative
approve a constructivist paradigm. The utilized theory is framing with the Zhong Dang and Pan Kosicki
model. The results demonstrated that there were ideological differences between Republika and Media
Indonesia, despite the fact that the ideology, editorial content, and ownership of the Republika newspaper
did not change during the 2019 presidential election campaign, when Mr. Eric Tohir was named campaign
chairman for the presidential clone Joko Widodo. There appears to have been a shift in the delivery and
framing of Joko Widodo's campaign coverage since 2014. And secondly, the prestige of political leaders.