Building a Solid Business Foundation by Implementing Appropriate Financial Reporting, Directed Marketing, and Attractive Branding for Sukawati Wood Carving Entrepreneurs

Gede sanjaya adi PUTRA; I Wayan Gede  SARMAWA; Ida Bagus Made Putra  MANUABA

doi:10.38142/ahjpm.v4i2.1565

Authors

Gede sanjaya adi PUTRA Warmadewa University, Indonesia
I Wayan Gede SARMAWA Warmadewa University, Indonesia
Ida Bagus Made Putra MANUABA Warmadewa University, Indonesia

DOI:

https://doi.org/10.38142/ahjpm.v4i2.1565

Keywords:

Financial Report, Marketing, Branding, Balinese Carving, Sukawati

Abstract

Gianyar Regency, Bali, is known as a center for high-value woodcarving crafts. However, MSMEs in this sector still face several challenges in business management, particularly in financial record-keeping, branding strategies, and digital marketing. This community service program aims to increase the business capacity of the Baliary Artcrafts woodworking group through a digital-based empowerment approach. The methods used include training in simple financial record-keeping using Excel and accounting applications, strengthening brand identity through logo and product packaging design, and digital marketing training utilizing social media and e-commerce. The program also involves university students as a form of implementing the Independent Learning Campus (MBKM) program and supporting the achievement of higher education's Key Performance Indicators (IKU). The expected outcomes of this activity are increased financial literacy, a more professional brand image, and broader market reach for the target MSMEs. Overall, this activity contributes to the digital transformation of MSMEs in the craft sector in Gianyar, making them more adaptive and competitive in the global market.

References

Arief, A., et al. (2023). Strategi Bisnis dan Pengaruhnya terhadap UMKM. Jurnal Ekonomi dan Bisnis.

Haryanto, D., & Suryani, A. (2022). Manajemen Keuangan untuk Usaha Kecil. Jurnal Keuangan.

Hidayat, A., & Sari, R. (2023). Consumer Behavior Analysis for SMEs: Opportunities and Challenges. Journal of Marketing Trends, 12(2), 78-89.

Melani, N. P. I., Saputra, K. A. K., & Surasmi, I. A. (2024). The Influence of Accounting Understanding, Accounting Digitalization, and Human Resource Competence on the Quality of Financial Reports in Village Credit Institutions in Ubud District. International Journal of Environmental, Sustainability, and Social Science, 5(6), 2034-2043. https://doi.org/10.38142/ijesss.v5i6.1278

Misbah, M., & Rahman, A. (2021). The Importance of Financial Statements in Small Business Management. Journal of Small Business Management, 59(3), 456-470.

Nugraha, R., & Setyawan, B. (2022). Pendekatan Partisipatif dalam Pengembangan UMKM. Jurnal Manajemen.

Pratama, I., & Nugroho, D. (2024). Branding untuk Keberlanjutan Bisnis. Journal Branding.

Rahman, F. (2024). Branding Strategies for Traditional Food Products: A Case Study of Sagon. Journal of Culinary Marketing, 8(1), 25-40.

Santoso, R. (2023). Effective Marketing Strategies for SMEs: A Case Study. Indonesian Journal of Marketing, 10(1), 34-50.

Setiawan, H., et al. (2021). Efektivitas Pelatihan pada UMKM. Jurnal Pendidikan.

Sukmawati, L., et al. (2023). Pemasaran Digital dalam Era Modern. Jurnal Pemasaran.

Utami, T., & Handayani, S. (2021). Peran Pendampingan dalam Peningkatan UMKM. Jurnal Pengabdian Masyarakat.

Utami, S. (2022). Financial Reporting Practices and Business Performance: Evidence from Small Enterprises. Journal of Business Research, 127, 105-112.

Yuniarti, S., et al. (2023). Evaluasi Program Pengembangan UMKM. Jurnal Evaluasi Program.