Illegal Tour Guides And Their Legal Implications For Tourist Protection In Bali

Authors

  • I Komang JUMENA Warmadewa University, Indonesia
  • I Wayan Jumena Warmadewa University, Indonesia
  • Ni Komang Arini Styawati Warmadewa University, Indonesia

DOI:

https://doi.org/10.38142/pjlel.v4i2.1807

Keywords:

Illegal Tour Guides, Tourist Protection, Tourism Law, Bali

Abstract

This article examines the legal implications of illegal tour guides on tourist protection and the sustainability of the tourism industry in Bali. The main objective of this study is to analyze the legal regulation governing tour guide services and to assess the impact of illegal tour guide practices on service quality, legal certainty, and tourist protection. This research employs a statutory approach, a conceptual approach, and a sociological approach. Primary data were obtained through interviews with licensed tour guides, tourism stakeholders, and relevant authorities, while secondary data were derived from legislation, legal doctrines, and academic literature related to tourism law. The analysis reveals that the presence of illegal tour guides contributes to declining service quality, unfair competition, weakened legal protection for licensed tour guides, and increased legal risks for tourists, particularly in situations involving accidents or insurance claims. The findings also indicate that existing regulations have not been optimally enforced, resulting in gaps between legal norms and actual practices in the tourism sector. This study concludes that strengthening supervision, law enforcement, and inter-institutional coordination is essential to ensure legal certainty, protect tourists, and maintain the quality and reputation of Bali as an international tourism destination

References

Behnke, A., Armbruster, D. and Strobel, A. (2023). "The needs of the many: Exploring associations of personality with third-party judgments of public health-related utilitarian rule violations," PLOS ONE. Edited by S. Windmann, 18(4), p. e0284558. Available at: https://doi.org/10.1371/journal.pone.0284558.

Feldman, F. (2006) “Actual Utility, The Objection from Impracticality, and the Move to Expected Utility,” Philosophical Studies, 129(1), pp. 49–79. Available at: https://doi.org/10.1007/s11098-005-3021-y.

Huang, S. and Weiler, B. (2010) “A review and evaluation of China’s quality assurance system for tour guiding,” Journal of Sustainable Tourism, 18(7), pp. 845–860. Available at: https://doi.org/10.1080/09669582.2010.484492.

JURKEVICIUS, V. (2024) “THE CONDITIONS OF APPARENT AUTHORITY FROM A COMPARATIVE PERSPECTIVE,” Balkan Social Science Review, 24(24), pp. 67–85. Available at: https://doi.org/10.46763/BSSR242424067j.

Kangai, D. et al. (2024) “Tourism safety as a catalyst for sustainable community resilience,” in Tourism Safety, Security and Resilience. London: Routledge, pp. 159–174. Available at: https://doi.org/10.4324/9781003479673-15.

Li, Y. et al. (2025) “From work resources to safety performance: tour guides’ job burnout and personality profiles matter,” Current Issues in Tourism, 28(9), pp. 1445–1461. Available at: https://doi.org/10.1080/13683500.2024.2339958.

Luo, Y. et al. (2025) “The Impact of Tour Guides’ Professional Competencies on Tourist Behavioral Intention: The Case of Daily Group Tours of Senior Tourists in Hangzhou, China,” Journal of China Tourism Research, pp. 1–23. Available at: https://doi.org/10.1080/19388160.2025.2525891.

Lyons, P., Mynott, S. and Melbourne-Thomas, J. (2023) “Enabling Indigenous innovations to re-centre social licence to operate in the Blue Economy,” Marine Policy, 147, p. 105384. Available at: https://doi.org/10.1016/j.marpol.2022.105384.

Mak, B.L.M. and Kong, C.W.F. (2014) “Perception of ISO 9000 Certification: Management Perspective of Travel Agencies in China,” Asia Pacific Journal of Tourism Research, 19(10), pp. 1207–1227. Available at: https://doi.org/10.1080/10941665.2013.838181.

Margareta, Y. and Hendrawan, D. (2024) “Legal Protection for Micro, Small and Medium Enterprises in Nature Tourism Business,” Pakistan Journal of Life and Social Sciences (PJLSS), 22(2). Available at: https://doi.org/10.57239/PJLSS-2024-22.2.00792.

Sengoz, A. et al. (2025) “Guiding the path to sustainable tourism development: Investigating the role of tour guides within a social exchange theory paradigm,” Tourism Management, 110, p. 105162. Available at: https://doi.org/10.1016/j.tourman.2025.105162.

Sumartini Saraswati, N.W. et al. (2024) “Balinese Temple: The Image and Characteristics of Tourists based on Sentiment Analysis,” in 2024 IEEE International Symposium on Consumer Technology (ISCT). IEEE, pp. 19–24. Available at: https://doi.org/10.1109/ISCT62336.2024.10791104.

Tirka Widanti, N.P., Utari Dewi, N.D. and Intan Pinatih, D.A.A. (2025). "Edu-Tourism: Sustainable Tourism Strategy Based on Social, Economic and Environmental in the Province of Bali," IOP Conference Series: Earth and Environmental Science, 1475(1), p. 012021. Available at: https://doi.org/10.1088/1755-1315/1475/1/012021.

Wegner, G. and Pascual, U. (2011) “Cost-benefit analysis in the context of ecosystem services for human well-being: A multidisciplinary critique,” Global Environmental Change, 21(2), pp. 492–504. Available at: https://doi.org/10.1016/j.gloenvcha.2010.12.008.

Downloads

Published

2025-11-30