Journal of Tourism Economics and Policy

Digital Promotion Strategy Analysis in Developing Bukit Cinta Rawa Pening Tourist Destination: A Perspective of Managers and Business Actors

2025-05-15T13:16:18+07:00

The development of digital technology has encouraged the tourism sector to adapt its marketing strategies to increase destination attractiveness. This study aims to analyze the implementation of digital promotion strategies in the development of the Bukit Cinta Rawa Pening tourist destination from the perspectives of managers, business actors, communities, and tourists. The research method used is qualitative, with in-depth interview techniques applied to Semarang Regency Tourism Office staff, business people, local communities, and tourists. The results showed that digital promotion has had a positive impact on increasing tourists' awareness of the Bukit Cinta Banyu destination. Challenges faced include limited human resources and budget, a lack of understanding of digital marketing, and the minimal involvement of influencers and digital media in promoting this destination. In addition, information about the destination that is spread across various platforms is still not centralized and not always updated, making it difficult for tourists to access accurate information.

Prai Ijing: Dissecting the Magic of Community-Based Tourism in the Heart of West Sumba

2025-05-15T13:37:30+07:00

The purpose of this study was to identify the analysis of the effectiveness of the application of the Community Based Tourism concept in Prai Ijing Traditional Village, West Sumba Regency. The method used was field studies and direct interviews with various respondents or related parties, such as local communities, tourism destination managers and tourists. The data collected were analyzed using qualitative and interpretive approaches. The results of the study showed that the application of the CBT concept has provided many benefits, such as increasing local community income, increasing local community awareness of the importance of maintaining the environment, culture and local wisdom, increasing the quality of tourist experience, and increasing the promotion and image of tourist destinations. However, the application of the CBT concept also has challenges, such as the lack of understanding and skills of local communities in terms of tourism management and promotion. This can be done by providing training and assistance to local communities so that they can better understand and work together in managing tourism well between local communities, tourism destination managers, and local governments in an effort to develop and promote sustainable tourist destinations.

Provision and Development of Tourism Amenities in the Context of Tourist Comfort and Sustainability in Economic, Socio-Cultural and Environmental Identity of Tourism Villages

2025-05-15T13:38:38+07:00

In a destination, in addition to needing tourist attractions, tourists also need amenities for comfort while in a destination. For this reason, destinations need to provide and develop amenities, both tourism facilities and public facilities. In tourism villages, the challenge in providing facilities is a trend for more modern ones so that they are not in line with the values of economic sustainability, socio-cultural and environmental sustainability. This research aims to analyse the provision and development of tourism amenities which aims not only to provide comfort for tourists but also to be able to provide sustainability in the economy, socio-culture and environment. The results of the study show. The research was done with a qualitative method, with in-depth interviews with village governments, pokdarwis managers, culinary actors, tour guides, souvenir and souvenir providers, as well as tourism activity providers, field observations and document studies. The results of the research are 10 tourism facilities provided in the Asinan tourist village that provide comfort and show economic, socio-cultural and environmental sustainability efforts, including special guest receptions, special food and drinks, tour guides, making souvenirs and special souvenirs, rental of typical Rawa activity equipment, homestays, photo spots, activities and art performance facilities. There are a number of obstacles in maintaining sustainability, especially in terms of public awareness of the concept of “SAPTA PESONA” and sustainable tourism. For this reason, the local government and managers strive to increasingly involve the community in the provision of tourism amenities and awareness of sustainable tourism values.

Mountain Adventure Tourism: The Effect of Personal Values, Participation Constraints and Tourist Amenities Toward Tourist Satisfaction

2025-05-15T13:40:16+07:00

The natural beauty of Indonesia which is in the position of the ring of fire causes many mountain clusters on various islands in Indonesia, this increases the interest and activities of mountain climbing, especially among young people. This study aims to analyse the factors that cause the satisfaction of mountaineering tourists both in terms of personal values, obstacles and amenities provided by the manager of mountaineering activities. The research method was carried out with a quantitative method approach by distributing questionnaires to mountaineering communities throughout Indonesia as many as 100 respondents. The results of the questionnaire were processed with SMART PLS-4. The results of the study show that the personal value and amenities provided for climbers will increase tourist satisfaction, on the other hand, obstacles both in health, skills and risks have a negative influence on the satisfaction of mountaineers. This implies that as a special interest tourist, a mountaineer needs to have strong personal values and provide with adequate amenities, and improving in their health and skills to be able to overcome risks in order to feel satisfaction in mountaineering activities.

The Effect of Discipline, Motivation and Compensation on Civil Servants' Performance at Ganesha University of Education

2025-05-26T10:37:43+07:00

This study aims to analyze the influence of discipline, motivation, and compensation on the performance of civil servants (PNS) at the Ganesha University of Education. The research sample consisted of 145 respondents who were selected using a purposive sampling technique. Data was collected through a questionnaire which was then analyzed using multiple linear regression. The results showed that motivation had a significant positive effect on the performance of civil servants at the Ganesha University of Education. Meanwhile, discipline and compensation have no effect on the performance of civil servants at the Ganesha University of Education. Therefore, it is suggested that the management of the Ganesha University of Education pay special attention to the motivational aspect in improving the performance of their civil servants.

The Influence of Talent Management and Work Motivation on the Performance of Non-PNS Government Employees at Ganesha University of Education

2025-05-26T10:35:25+07:00

This study aims to examine the influence of talent management and work motivation on the performance of Non-PNS government employees at Ganesha University of Education. The research method used is a survey method using a questionnaire as a data collection tool. The research sample was Non-PNS government employees at Ganesha University of Education consisting of various work units. The object of the study involved employees divided into several departments totaling 136 respondents to be used as samples. The results of data analysis using multiple linear regression methods showed that talent management has a positive and significant influence on the performance of Non-PNS government employees at Ganesha University of Education. Likewise, work motivation has a positive and significant influence on the performance of Non-PNS government employees at Ganesha University of Education. The findings of this study indicate that talent management and work motivation play an important role in improving the performance of Non-PNS government employees at Ganesha University of Education. Therefore, improving talent management and work motivation can be an effective strategy for the government and educational institutions to improve the performance of Non-PNS government employees at Ganesha University of Education.

The Effect of Motivation, Workload and Compensation on the Performance of Non-Civil Servant Employees of Ganesha Education University

2025-05-26T10:34:49+07:00

This study aims to analyze the influence of motivation, workload, and compensation on the performance of non-civil servant (PNS) employees at Ganesha University of Education. Non-PNS employees have an important role in supporting university operations, therefore it is important to understand the factors that influence their performance. This study uses a quantitative approach with a survey method. Data were obtained by distributing questionnaires to non-PNS employees at Ganesha University of Education. The sample of this study consisted of 189 non-PNS employee respondents who had various positions and responsibilities in various work units at the university. The results of the data analysis showed that motivation, workload, and compensation had a significant effect on the performance of non-PNS employees at Ganesha University of Education. Motivation of non-PNS employees has a positive effect on employee performance, where employees who have high motivation tend to show better performance. Meanwhile, workload has a negative effect on the performance of non-PNS Undiksha employees. The higher the workload given, the employee performance tends to decrease. Fair and adequate compensation also has a positive impact on the performance of non-PNS employees. Motivation, workload, and compensation have a significant effect on the performance of non-PNS employees at Ganesha University of Education. The results of this study imply that Ganesha University of Education should enhance non-PNS employee performance by improving motivation through recognition, rewards, and career development. Additionally, establishing workload and compensation standards is essential to ensure fairness based on employee contributions.

The Effect of Profitability, Leverage, and Audit Quality on Earnings Management of Energy Sector Companies on the Indonesia Stock Exchange 2019-2023

2025-05-22T11:14:13+07:00

This study aims to observe and explore every aspect listed on the IDX since 2019 - 2023. This problem arises because of the characteristics of profit manager actions and the inconsistency of the results of the initial study. The approach used is quantitative by applying panel data regression, including classical assumption tests, descriptive analysis, f tests, t tests, and testing the coefficient of determination. The total sample is 21 companies determined from a purposive sampling of 64 companies. The information is obtained from secondary sources, and panel data regression analysis is carried out using the Eviews tool. The study results if each independent variable contributes to earnings management. It shows that each aspect determined and selected in this study does not contribute to earnings management actions. This study shows that profitability, leverage, and audit quality have no significant effect on earnings management in energy sector companies on the IDX. Profitability and leverage do not determine earnings management practices, while audit quality is more utilized to increase investor confidence than to limit manipulation of financial statements.

Evaluation of the Career Development Program for Educational Personnel in Ganesha University of Education in Order to Improve University Performance

2025-05-22T12:17:50+07:00

Ganesha University of Education (Undiksha) is one of the tertiary institutions that demands superior skills, increased productivity and knowledge related to employee performance with the aim of encouraging university performance achievements. This demand emphasizes the need for career development for educational staff at Undiksha. Therefore, it is necessary to evaluate the implementation of educational staff career development programs to improve university performance. This study aims to identify and evaluate the effectiveness of implementing the career development program for Undiksha education staff. This research was conducted using a qualitative descriptive method. The results of this study indicate that Undiksha has various career development programs for education staff through the provision of training, workshops, comparative studies, as well as through educational assistance to increase the education level (S-2 and S-3) of education staff. Based on the evaluation carried out on the career development program for educational staff, the programs implemented by Undiksha were able to improve the university's overall performance. The results of this research are expected to contribute both theoretically and practically related to the importance of career development for educational staff in tertiary institutions in order to improve university performance.

The Influence of Intellectual Capital and Profitability on Company Value (Empirical Study on Telecommunication and Banking Companies Listed on the Indonesia Stock Exchange in 2018-2022)

2024-12-17T14:08:02+07:00

Advances in technology and science make competition between one company and another more competitive. Intellectual Capital (IC) is an intangible asset that can make a company superior if the company is able to utilize Intellectual Capital properly and efficiently. Profitability is used as an illustration of the company's financial condition with analytical tools to see whether the profitability of a company is good or bad. The success of a company is not only seen from the profitability of a company, but also can be seen from the resources in a company. The view that Intellectual Capital can affect company profitability and provide value to the company states that companies that are able to manage knowledge resources well, companies can compete competitively and have competitive advantages that affect profitability (resource based theory).

Implementation of Good Governance Principles in the Formation of Regional Regulations in Indonesia

2025-06-12T20:08:08+07:00

This study analyzes the implementation of good governance principles in the formation of Regional Regulations (Perda) in Indonesia with a focus on the aspects of transparency, public participation, and accountability. The research method uses a qualitative approach through document studies of 15 problematic Perda and in-depth interviews with 10 stakeholders in Bandung City and Sleman Regency. The results of the study indicate that the implementation of good governance principles is still low, where only 40% of regions are transparent in publishing Perda drafts, public participation reaches 25-30%, and accountability is recorded at 20%. The main obstacles include structural limitations (70% of regions do not have a policy analysis unit), cultural (bureaucratic resistance), and technical (limited human resource capacity). However, the study also identified good practices such as the E-Legislation system in Surabaya which increased youth participation by 40%, and the Perda Law Clinic in Yogyakarta which reduced problematic Perda by 35%. These findings conclude that institutional strengthening, increasing legislative capacity, and utilizing technology are the keys to realizing the formation of more participatory and accountable Perda. The study recommends three strategic steps: (1) the establishment of a regulatory analysis unit in each region, (2) technical training for Perda drafters, and (3) the development of a digital platform for public participation.

The Role of Government Internal Supervisory Apparatus (APIP) in Corruption Prevention in Local Governments Districts/Cities Central Sulawesi Province

2025-06-16T15:48:58+07:00

This study aims to examine the role of Government Internal Supervisory Apparatus, which consists of three indicators—APIP Capability, SPIP Maturity, and TLRHP in the corruption prevention across 13 districts/cities governments in Central Sulawesi Province. Data analysis was conducted using WarpPLS 7.0 software to assess the effect of each variable on corruption prevention. The results of the study indicate that all three indicators have a significant influence on enhancing corruption prevention efforts. APIP plays a major role and holds significant responsibility in realizing accountable and transparent financial governance in government. In this regard, APIP serves as a bridge between the government and the public to build public trust in government institutions through proactive prevention efforts. The role of APIP is crucial in creating an environment that supports corruption prevention; therefore, commitment and consistency from local governments are required to improve APIP capabilities, SPIP maturity, and follow-up on Audit Board of Indonesia (BPK) recommendations.

The Impact of Audit Findings and Follow-Up on Recommendations on Audit Opinion: A Study of Local Governments in Districts/Cities in Central Sulawesi Province

2025-06-17T14:04:27+07:00

This study aims to determine the effect of internal control system weaknesses (KSPI), non-compliance with laws and regulations (KPTHN), and follow-up on audit recommendations (TLRHP) on local government audit opinions in Central Sulawesi Province for the 2019-2023 period. This study uses a quantitative approach with secondary data. The research sample consisted of 13 district / city governments in Central Sulawesi Province with a total sample of 65. Data analysis using WarpPLS 7.0 software. The analysis results show that TLRHP has a significant positive impact on audit opinion, while SPI weakness and KPTHN have a significant negative impact. These results indicate that strengthening the internal control system, improving conformity with laws and regulations, and optimizing the implementation of audit recommendations are critical to improving the accountability and quality of local government financial reports

The Effectiveness of Meritocracy in Structural Position Promotion at the Central Statistics Agency of East Nusa Tenggara Region (Study at the Central Statistics Agency in Mainland Timor)

2025-06-17T14:35:33+07:00

One of the efforts to strengthen institutional governance and drive bureaucratic reform at the Central Statistics Agency (BPS) is the implementation of a meritocracy system. This system aims to build competitive and professional human resources within the framework of good governance. In the bureaucratic reform agenda, meritocracy is crucial for promoting fairness and competence while minimizing nepotism, corruption, and transactional practices in job promotions. This study examines the effectiveness of the meritocracy system in promoting structural positions within BPS East Nusa Tenggara, focusing on echelon III and IV roles. It also explores supporting and inhibiting factors in its implementation. A descriptive qualitative approach was employed, using observation, document review, and interviews for data collection. Data analysis included reduction, presentation, and conclusion drawing. Duncan's theory—goal achievement, integration, and adaptation—was used to assess effectiveness, while Grundmann’s merit principles—recruitment, selection, equity, retention, neutrality, and public interest—were applied to identify influencing factors. Findings indicate that the meritocracy system in BPS East Nusa Tenggara is still relatively ineffective. Key inhibiting factors include the absence of formal regulations at the echelon II level, inadequate assessment of non-technical qualifications, lack of interest in echelon IV roles, and limited budget to support merit-based practices. Suggested improvements include broader use of assessment centers, proposing additional budgets for external selection processes, and revising job profiles and allowances to enhance role attractiveness and employee welfare.

Local Tourism Marketing Strategy Through the Revitalization of Tourist Products and Word of Mouth

2025-07-17T10:32:10+07:00

This study aims to analyze the effect of tourism product revitalization and word of mouth on tourists' visit decisions through the mediating role of destination image. The research was conducted in Rembangan Tourism Area, Jember, using a quantitative explanatory approach. Data were collected from 100 respondents who had visited the destination at least once, through purposive sampling technique. Structural Equation Modeling (SEM) with the Partial Least Squares (PLS) method was employed for data analysis using SmartPLS 3.0 software. The results show that tourism product revitalization has a significant and positive effect on both destination image and visit decisions. Destination image also has a strong and positive impact on visit decisions. However, word of mouth does not show a significant influence on either destination image or visit decisions. Additionally, the moderating effect of destination image in the relationship between both independent variables and visit decision was not supported. These findings suggest that revitalizing tourism products is a more influential strategy for encouraging tourist visits, while destination image plays a critical role in enhancing the attractiveness of the tourism destination.

The Influence of Social Media Marketing, Product Quality and Price on Purchase Intention

2025-07-25T10:57:17+07:00

This study aims to examine the influence of social media marketing, product quality, and price on purchase intention among consumers of Elacof Apparel, a local fashion screen-printing brand based in Cirebon, Indonesia. The background of the study highlights a decline in Elacof’s sales, which may be associated with inconsistent digital promotion, mixed perceptions of product quality, and pricing mismatches. A quantitative approach was applied involving 91 respondents, selected through Slovin’s formula from a population of 1,026 consumers. Data were collected using structured questionnaires and interviews and analyzed through IBM SPSS 25 software. Findings indicate that social media marketing, product quality, and price have a positive and statistically significant influence on purchase intention—both individually and simultaneously. The regression model showed that these three variables jointly explained 39.2% of the variance in purchase intention. The study confirms that effective use of digital platforms, consistent product quality, and value-aligned pricing are key to enhancing consumer engagement and purchasing behavior. This research contributes to the literature on digital marketing and consumer behavior in the MSME fashion sector and provides practical insights for brand development. Future research is recommended to expand the model by including brand image, customer satisfaction, and perceived value.

The Influence of Public Information Disclosure and Service Quality on Public Satisfaction at The Mandala Public Health Center in Medan City

2025-07-29T11:17:16+07:00

Public information disclosure and service quality are factors that can increase public satisfaction. The purpose of this study is to determine the effect of public information disclosure and service quality on public satisfaction at the Mandala Community Health Center (UPT Puskesmas) in Medan City. A sample of 45 respondents was taken using a saturated sampling technique or population sample. The method used in this study is the multiple linear regression analysis method with SPSS 23 software, obtaining a regression of Y = 2.709 + 0.970 + 0.102 + . Based on these results, it can be concluded that public information disclosure and service quality have a positive and significant effect on public satisfaction at the Mandala Community Health Center (UPT Puskesmas) in Medan City.

The Effect of Capital Structure, Firm Age, Firm Size, Asset Structure, Liquidity, Financial Slack, Asset Productivity, and Operating Profit Margin on Profitability

2025-07-15T10:26:33+07:00

This research aims to analyze the effect of capital structure (SM), company age (AGE), company size (SIZE), asset structure (TANG), liquidity (CR), financial slack (SLACK), asset productivity (PA), operating profit margin (OPM) on profitability in energy sub-sector companies listed on the Indonesia Stock Exchange (IDX) in 2020-2024. Data were obtained from financial reports published by the company, with a total of 105 data from 21 companies selected as samples using purposive sampling techniques. Data analysis through multiple linear regression using the Eviews12 statistical data processing application. The results of the study suggest that capital structure, asset structure, liquidity, financial slack have no effect on profitability. While company age and company size have a negative impact on profitability while asset productivity and operating profit margin have a positive and significant impact on profitability.

Sustainable Development Goals (SDGs), Tourism, and Sustainability in Bali

2025-07-28T13:30:22+07:00

This study examines the implementation of Sustainable Development Goals (SDGs) in Bali’s tourism sector, analyzing the intersection of economic growth, environmental conservation, and cultural preservation. Through a mixed-methods approach combining surveys (300 respondents), stakeholder interviews (20 participants), and case studies (Nusa Penida and Ubud), the research identifies critical gaps in SDG awareness and sustainable practices. Findings reveal that while 68% of hotel managers demonstrate high SDG awareness, only 22% of respondents show strong knowledge of marine conservation (SDG 14). Sustainable practices exhibit partial adoption, with energy efficiency (42%) outperforming water conservation (29%) due to clearer economic incentives. Qualitative data highlights systemic challenges, including weak policy enforcement, cultural commodification, and power imbalances in multi-stakeholder collaboration. The study proposes a four-tier SDG integration framework, emphasizing: (1) strengthened government enforcement, (2) industry-wide certification standards, (3) community-led cultural guardianship, and (4) tourist education programs. Comparative analysis with Phuket and Boracay underscores Bali’s need for greater grassroots engagement, as only 28% of local businesses currently participate in sustainability initiatives—below Boracay’s 37%. Post-pandemic recovery trends further reveal a tension between mass tourism resurgence and opportunities for regenerative tourism models. These findings contribute to sustainable tourism literature by mapping Bali’s unique challenges onto global SDG targets. The research advocates for policy reforms that prioritize monitoring systems, economic incentives for green businesses, and cultural safeguarding measures. By addressing these gaps, Bali can transition from a mass tourism paradigm to a balanced model that aligns economic resilience with ecological and socio-cultural sustainability, offering lessons for island destinations globally.

The Role of Employee Engagement in Mediating the Effect of Turnover Intention and Quality of Work Life on Employee Performance at BPR Padma, Sesetan Head Office

2025-07-29T12:01:55+07:00

Employee performance must be considered to ensure that each employee carries out their functions effectively and efficiently. BPR Padma Sesetan Head Office faces challenges in human resource management which are specifically viewed from the aspect of employee welfare. The high level of employee turnover intention at BPR Padma Sesetan Head Office is also accompanied by a fairly low level of quality of work life which is a problem that can have an impact on overall employee performance. This research aims to determine the influence of turnover intention and quality of work life on employee performance directly or through the mediating role of employee engagement. The population in this study were all employees at BPR Padma Sesetan Head Office. The sample taken was 56 respondents with saturated sampling method. Data collection methods are questionnaires, observation, and literature study. The analysis technique used Partial Least Square (PLS) based on Structural Equation Modeling (SEM). The results of the study found that turnover intention has a negative and significant effect on employee performance, quality of work life has a positive and significant effect on employee performance, turnover intention has a negative and insignificant effect on employee engagement, quality of work life has a positive and significant effect on employee engagement, employee engagement has a positive and significant effect on employee performance, employee engagement is not able to mediate the effect of turnover intention on employee performance, and employee engagement is not able to mediate the effect of quality of work life on employee performance.