Mapping The Consumption Of Green Products In Urban Community, Denpasar City


  • A.A.Ketut AYUNINGSASI Economics Study Program, Faculty of Economics and Business
  • Amrita Nugraheni SARASWATY Economics Study Program, Faculty of Economics and Business


One of the points of the 2030 Sustainable Development Goals is to ensure a sustainable production and consumption pattern. Denpasar City with its heterogeneity also does not escape the goal of ensuring sustainable production and consumption patterns. One strategy that can be used is to consume food and non-food based on pro-environment (green products). This study aims to determine how the consumption pattern of green products from urban communities in Denpasar City. What are the internal and external factors that motivate urban communities in Denpasar to consume green products. The analysis used in this research is descriptive analysis which is useful for seeing the average, cross tabulation of demographic factors, internal and external factors. with the choice of green product consumption from the urban community of Denpasar City. The research results are; The factors that become the basis for society to consume green products include 1) wanting to adopt a more environmentally friendly lifestyle, 2) health factors, 3) better quality goods and 4) following the trend. Types of green products consumed by respondents include: Ecobags, water bottles, straws, tablespoons, soap, organic vegetables and fruits, lunch boxes, snacks, cosmetics and mineral water. With the increasing awareness of the urban community of Denpasar City to implement a consumption pattern of green products, the local government of Denpasar City can see this trend as a way to implement programs that in turn can support efforts to achieve Sustainable Development Goals.


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