Implementation Of Gateway Technology (Go-Pay) In Increasing Transaction Efficiency In MSMEs Dapur Restu

Abstract

The Go-Pay payment gateway, available in the GoJek application, has revolutionized the traditional business model by adopting digital methods and offering user-friendly functionalities. This study examined the impact of using Go-Pay and leveraging analytics to enhance small and medium enterprise (SME) financial performance. Through descriptive analysis, the research revealed a positive influence of Go-Pay/Go-food on the micro business, Kitchen Restu, highlighting the benefits of digital payments for both sellers and buyers in terms of effectiveness and convenience. The findings shed light on the evolving fintech landscape, emphasizing the significance of payment gateways like Go-Pay in driving SME financial growth. The user-friendly and effective nature of Go-Pay shapes individuals' attitudes and intentions towards technology adoption. These insights hold implications for businesses, particularly SMEs, aiming to improve their financial performance. By adopting innovative payment solutions such as Go-Pay, sellers and buyers can enhance efficiency and convenience in their digital transactions. As the fintech industry continues to evolve, future research can explore the determinants and outcomes of using payment gateways like Go-Pay, providing deeper insights into their role in driving financial innovation and fostering growth. Ultimately, this study contributes to understanding the transformative power of payment gateways and their potential to reshape the business landscape.