AI-Driven Growth in Marketing, Gaming, and Education Sectors: Key Insights From Indonesia

Asep KOSWARA

doi:10.38142/jisdb.v1i2.1209

Authors

Asep KOSWARA IKOPIN University, Indonesia

DOI:

https://doi.org/10.38142/jisdb.v1i2.1209

Keywords:

AI-Driven Growth, AI Adoption in Indonesia, AI in Marketing, AI in Gaming, AI in Education

Abstract

This study examines the role of Artificial Intelligence (AI) in driving growth across Indonesia’s top sectors: marketing, gaming, and education. Utilizing a qualitative descriptive research method, it draws insights from reputable sources such as Google's "e-Conomy SEA 2024" report and analyzes secondary data from another research. The findings show that AI has become central to business strategies in these industries, enabling enhanced personalization, automation, and improved customer experiences. In marketing, AI facilitates personalization, automation, and optimized campaigns. In gaming, it improves non-playable character (NPC) behavior, content generation, and multiplayer fairness. AI enhances learning outcomes for education with significant improvements in personalized learning, teaching automation, and equity. By focusing on AI's applications and benefits, this research offers practical recommendations for businesses to stay competitive and innovate. Additionally, it identifies avenues for future research into AI's evolving impact on Indonesia's e-conomy and industries.

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