Green and Sustainability Issues on Digital Marketing Communication on Gcash Philippines
Keywords:Air Pollution, Gcash Philippines, Content Analysis, Sustainability Development, Private Owned Vehicle
In the wake of COVID-19, the rise of remote work has led to a significant increase in private vehicle ownership among Filipinos. This trend poses a significant challenge for sustainability and environmental preservation. This study examines how Gcash Philippines, through its Instagram account @Gcashofficial, is addressing this issue by promoting sustainable practices and actions. This research utilizes content analysis to examine posts on @Gcashofficial over a one-year period (2023-2024). The analysis focuses on messages related to sustainability development - including preservation, communication, and action - and how these messages relate to the problem of increased private vehicle ownership. The study reveals that @Gcashofficial is actively promoting sustainable practices as a response to growing environmental concerns linked with increased private vehicle use. Notably, it was found that owning a private vehicle is often portrayed as a significant contributor to future air pollution issues. These findings have critical implications for both policy-makers and businesses alike. For policy-makers, understanding how digital platforms can be used effectively for sustainability
Akadiri, S. Saint, & Adebayo, T. S. (2022). The criticality of financial risk to environment sustainability in top carbon emitting countries. Environmental Science and Pollution Research, 29(56). https://doi.org/10.1007/s11356-022-21687-9
Cacas, A., Diongson, M. B. A., Olita, G. M., & Perkins, R. (2022). Influencing Factors on Mobile Wallet Adoption in the Philippines: Generation X’s Behavioral Intention to Use GCash Services. Journal of Business and Management Studies, 4(1). https://doi.org/10.32996/jbms.2022.4.1.18
Cendana, D. I., & Palaoag, T. D. (2020). The Potential of Designing a Digital Payment Framework for Philippine HEIs. IOP Conference Series: Materials Science and Engineering, 803(1). https://doi.org/10.1088/1757-899X/803/1/012045
Cortez, M. A. A. (2012). The Japanese multinational enterprise influence on sustainability reporting practices of Philippine subsidiaries: A theoretical review. DLSU Business and Economics Review, 21(2).
Fildes, E. E., Campbell, N. J., Ong-Cabrera, G., & Garcia, R. (2021). International Nursing Collaboration to Establish the Philippine Quit Line: Using a Conceptual Model for Partnership and Sustainability in Global Health. Journal of Addictions Nursing, 32(1). https://doi.org/10.1097/JAN.0000000000000382
Guliman, S. D. O. (2020). The role of entrepreneur’s financial sophistication on the nexus of business strategy and sustainability indicators of philippine microenterprises. Asia-Pacific Social Science Review, 20(3).
Hadfield, P., & Coenen, L. (2022). Contemporary financial capitalism and sustainability transitions in urban built environments. Environmental Innovation and Societal Transitions, 42. https://doi.org/10.1016/j.eist.2022.01.004
Hinayon, D. E. (2020). Diffusion of Cashless Payment as Medium of Exchange in ASEAN Nations. Journal of Educational and Human Resource Development, 79.
Kakati, S., & Roy, A. (2021). Financial sustainability: An annotated bibliography. Economics and Business Review, 7(3). https://doi.org/10.18559/ebr.2021.3.4
La Viña, A. G., Tan, J. M., Guanzon, T. I. M., Caleda, M. J., & Ang, L. (2018). Navigating a trilemma: Energy security, equity, and sustainability in the Philippines’ low-carbon transition. Energy Research and Social Science, 35. https://doi.org/10.1016/j.erss.2017.10.039
Legaspi, J. L. R. (2023). The current state of sustainability reporting: Evidence from publicly listed financial institutions. Corporate Governance and Sustainability Review, 7(2). https://doi.org/10.22495/cgsrv7i2p2
Olipas, C. N. P., & Esperon, R. M. (2020). The design and development of a cashless payment system with an automatic identification and data collection (AIDC) technology. International Journal of Scientific and Technology Research, 9(3).
Opiniano, J. M., & Romero, A. D. B. (2019). Media sustainability, ethics and democratization: Cases of Philippine media civil society organizations. Journal of Applied Journalism and Media Studies, 8(1). https://doi.org/10.1386/ajms.8.1.91_1
Pilapil-Añasco, C., & C. Lizada, J. (2014). Philippine Tourism: Evolution towards Sustainability. SHS Web of Conferences, 12. https://doi.org/10.1051/shsconf/20141201032
Quimba, F. M. A., Barral, M. A. A., & Carlos, J. C. T. (2023). Analysis of the Fintech Landscape in the Philippines. Philippine Institute for Development Studies Research Papers, 2023(1).
Ravago-Gotanco, R., & Kim, K. M. (2019). Regional genetic structure of sandfish Holothuria (Metriatyla) scabra populations across the Philippine archipelago. Fisheries Research, 209. https://doi.org/10.1016/j.fishres.2018.09.021
Ron F. Jabal. (2023). Towards a more sustainable transportation sector in the Philippines. Business World. https://www.bworldonline.com/opinion/2023/04/25/519050/towards-a-more-sustainable-transportation-sector-in-the-philippines/
Siegrist, M., Bowman, G., Mervine, E., & Southam, C. (2020). Embedding environment and sustainability into corporate financial decision-making. Accounting and Finance, 60(1). https://doi.org/10.1111/acfi.12533
Susilo, D. (2017). Etnometodologi Sebagai Pendekatan Baru dalam Kajian Ilmu Komunikasi. Jurnal Studi Komunikasi (Indonesian Journal of Communications Studies), 1(1). https://doi.org/10.25139/jsk.v1i1.66
Susilo, D., Putranto, T. D., & Navarro, C. J. S. (2021). MS GLOW FOR MEN: DIGITAL MARKETING STRATEGY ON MEN’S FACIAL CARE PRODUCTS. Sinergi?: Jurnal Ilmiah Ilmu Manajemen, 11(1). https://doi.org/10.25139/sng.v11i1.3534
Velasco, L. C., Burden, M. J., Satiniaman, M. J., Uy, R. B., Pueblos, L. V., & Gimena, R. (2021). Preliminary assessment of solid waste in philippine fabrication laboratories. AIMS Environmental Science, 8(3). https://doi.org/10.3934/environsci.2021017
Zabolotnyy, S., & Wasilewski, M. (2019). The concept of financial sustainability measurement: A case of food companies from Northern Europe. Sustainability (Switzerland), 11(18). https://doi.org/10.3390/su11185139
Copyright (c) 2023 Daniel SUSILO, Carl C.G. DIZON
This work is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License.