Multimodality Discourses Of The Miss Universe Beauty Pageant As An Arena Of Cultural Production

Dony HERMAWAN; Andi Mirza  RONDA; Ridzki Rinanto  SIGIT

doi:10.38142/ijesss.v4i4.706

Authors

Dony HERMAWAN Sahid University Jakarta, Indonesia
Andi Mirza RONDA Sahid University Jakarta, Indonesia
Ridzki Rinanto SIGIT Sahid University Jakarta, Indonesia

DOI:

https://doi.org/10.38142/ijesss.v4i4.706

Keywords:

Multimodality Discourse, Culture, Beauty Pageants, Miss Universe

Abstract

The Miss Universe beauty pageant is a cultural production arena where the construction of female beauty is formed through an ideal image that is slowly socialized by the media, becoming a standard in society. This research aims to find out and describe the construction of the meaning of beauty built through the Miss Universe beauty contest through the perspective of Discourse Analysis Multimodality, reveal the implied meaning of gestures, and understand the self-identity of the Miss Universe contestants. This qualitative research uses a critical paradigm using document studies, interviews, and literature. Data analysis used multimodality discourse analysis through data reduction, presentation, and conclusion. The results of this study indicate that: 1) The meaning of beauty at the Miss Universe 2021 pageant is constructed through the depiction of the contestants' perfection, which consists of their physique, attitude, and insight. The contestants' appearances have created beauty criteria that shape the idealization of the female figure and influence the audience's perspective on self-appreciation; 2) Overall, the most frequently shown contestant gestures give confidence and grace according to the message in the Miss Universe slogan, namely confidently beautiful; 3) The identity of the Miss Universe contestants reveals who, personality, where, and what culture is being performed with various styles and uniqueness. This uniqueness can be in the form of personality, interests, favorite food, way of talking, way of walking, and even how the contestants behave when responding to things and questions.

Downloads

Download data is not yet available.

References

Sayekti, H. O., & Fitria, S. (2022). Beauty Standard as a Construction of Woman Objectification in Trisha R. Thomas’s Nappily Ever After. SULUK: Jurnal Bahasa, Sastra, dan Budaya, 4(2), 157-168. https://doi.org/10.15642/suluk.2022.4.2.157-168

Hornung, J., Bandelow, N. C., & Vogeler, C. S. (2019). Social identities in the policy process. Policy Sciences, 52(2), 211-231. https://doi.org/10.1007/s11077-018-9340-6

Hearty, K. (2017). Critical Engagement: Irish Republicanism, Memory Politics, And Policing. Liverpool University Press. https://doi.org/10.2307/j.ctt1ps31x5

Ariani, M. (2015). Representasi Kecantikan Wanita Dalam Film “200 Pounds Beauty” Karya Kim Young Hwa. Kalimantan: eJournal Ilmu Komunikasi Universitas Mulawarman, 3(4), 320-332.

Kanzulfikar, A. (2021). Representasi Kecantikan Dalam Ajang Miss Universe Tahun 2019. Al Huwiyah: Journal of Woman and Children Studies, 1(2). 1-10. https://doi.org/10.24042/jwcs.v1i2.10642

Srivastava, S. (2020). Global Production of a Feminine Ideal: Behind the Scenes of Beauty Pageants. Glocalism: Journal of Culture, Politics, and Innovation, 1-15.

Wolf, N. (2017). Mitos Kecantikan: Menafsir Kecantikan dalam Berbagai Konteks. (Terjemahan L. M.Rahayu, Ed.; A. S. W. Sundasari). Bandung: Unpad Press.

Pratiwi, R. Z. B. (2018). Perempuan dan Kontes Kecantikan (Analisis Mengenai Konstruksi Citra dalam Bingkai Komodifikasi). Jurnal An-Nida, 10(2), 133-143.

Hall, S. (2011). Encoding/Decoding, dalam Stuart Hall, A. Lowe, dan Paul Willis (eds.), Culture, Media, Language. London: Hutchinson.

Barker, C. (2014). Cultural Studies: Theory and Practice. Diterjemahkan oleh Nurhadi. Bantul: Kreasi Wacana.

O’Halloran, K.L. (2011). Multimodal Discourse Analysis. Dalam Hyland K & Paltridge, B (Eds). Continuum Companion to Discourse Analysis. (120–137). London: Continuum International Publishing Group.

Lazar, S. (2013). The Anthropology of Citizenship: A Reader. New York: Wiley. https://doi.org/10.1002/9781118378625.ch4

Gill, T. Grandon. (2013). Culture, Complexity, and Informing: How Shared Beliefs Can Enhance Our Search for Fitness. Informing Science: the International Journal of an Emerging Trans-discipline. 16(1), 71–98. https://doi.org/10.28945/1778

Ingold, T., & Hallam, E. (2021). Creativity And Cultural Improvisation: An Introduction. In Creativity And Cultural Improvisation. Routledge: Taylor & Francis. 1-24. https://doi.org/10.4324/9781003135531-4 https://doi.org/10.4324/9781003135531-1

Ayu, P. E. S. (2020). Pentingnya Pemahaman Bahasa Tubuh Bagi Para Guru Pendidikan Anak Usia Dini. Purwadita: Jurnal agama dan budaya, 3(2), 29-36. https://doi.org/10.31849/paud-lectura.v3i01.3340

Hermawan, D. (2021). Beauty Pageant Dalam Persfektif Semiotik Komunikasi Visual. Jurnal Sosial Humaniora Terapan, 4(1). 1–10.

Bair, C. E., Kelly, N. R., Serdar, K. L., & Mazzeo, S. E., (2012). Does the Internet function like magazines? An exploration of image-focused media, eating pathology, and body dissatisfaction. Eating Behaviors, 13, 398-401. https://doi.org/10.1016/j.eatbeh.2012.06.003

Auletta, N., & Helena Jaen, M. (2013). Miss Venezuela: More than just beauty? Academia Revista Latinoamericana de Administración, 26(3), 395-414. https://doi.org/10.1108/ARLA-07-2013-0103

Balogun, O. M. (2012). Contesting Nationalisms: Gender, Globalization, and Cultural Representation in Nigerian Beauty Pageants (Doctoral dissertation, UC Berkeley).

Barker, C. (2014). Cultural Studies: Theory and Practice. Diterjemahkan oleh Nurhadi. Bantul: Kreasi Wacana.

Emeksiz, G. I. (2021). The Stereotypical Representation of Females in Women’s Health Magazine’s Cosmetic Advertisements. Open Journal of Social Sciences, 9(9), 53-70. https://doi.org/10.4236/jss.2021.99005

Parzuchowski, M., Szymkow, A., & Baryla, W. (2014). From The Heart: Hand Over Heart As An Embodiment Of Honesty. Cogn Process 15, 237–244. https://doi.org/10.1007/s10339-014-0606-4

Sülflow, M., & Maurer, M. (2019). The power of smiling. How politicians’ displays of happiness affect viewers’ gaze behavior and political judgments. Visual political communication, 207-224. https://doi.org/10.1007/978-3-030-18729-3_11

Kidd, S. (2022). "How Dressing Well Can Boost Your Confidence ."Girlhi Boutique. Diakses melalui https://www.girlhiboutique.com/blogs/girl-hi-blog/5-ways-dressing-well-impact-your-self-confidence/ pada 31 Maret 2023, pukul 12.00 WIB.

Piana, S., Staglianò, A., Odone, F., & Camurri, A. (2016). Adaptive body gesture representation for automatic emotion recognition. ACM Transactions on Interactive Intelligent Systems (TiiS), 6(1), 1-31. https://doi.org/10.1145/2818740