Message Structure and Mechanism in Hypnotherapy Communication


  • Tarsani TARSANI Satya Negara University, Indonesia
  • Arief SUBHAN State Islamic University Syarif Hidayatullah, Indonesia
  • Dewi WIDOWATI LSPR Institute of Communication & Business, Indonesia



Hypnotherapy, Message Structure, Message Design, Coordinated Management of Meaning (CMM).


The purpose of this study is to describe, analyze, structure and mechanism of messages as well as models of interpersonal communication carried out in hypnotherapy as a method to overcome the problems felt by clients who experience psychosomatic health disorders including stress, mental disorders, emotions and subconscious mind control so that appropriate treatment is needed. The theory used in this research is Coordinated Management of Meaning (CMM) to analyze the communication interaction between the hypnotherapist and the client. There are three concepts in CMM, namely management, coordination, and meaning. The research method used is descriptive qualitative method with a case study approach and constructivist paradigm. The results showed that the structure and mechanism of messages in hypnotherapy communication were carried out is the messages produced were carried out in an implicit way, making arguments at the beginning of handling cases the hypnotherapist puts himself in a position to accept whatever is conveyed or claimed and the persuasive message conveyed by the therapist is a one-sided message. In the process of compiling and delivering messages: the message is based on Milton Erickson's principles and philosophy, use indirect style and using Metaphors. While the Communication Model used in Ericksonian Hypnotherapy Communication consists of message design models and interpersonal models. Message design is based on three basic logics of communication message design expressive, conventional, and rhetorical. The interpersonal model consists of social exchange, role, and interactional. Model of CMM theory produces the concept of BIER (Believe, Impressif, Entertaint, Repeatation) and sense making


Download data is not yet available.


Daniel, R. (2017). The Incredible Life with Hypnosis. Gramedia Widiasarana Indonesia.

Griffin, E., Ledbetter, A., & Sparks, G. (2019). A First Look at Communication Theory Tenth Edition. Mc Graw Hill Education.

Griffin, E.M. (2006). A First Look at Communication Theory. New York: Mc Graw Hill Education.

Gunawan, A. W. (2007). Hypnosis: The Art of Subconscious Communication. PT. Gramedia Pustaka Utama.

Holdevici, I., & Cr?ciun, B. (2012). The use of Ericksonian hypnosis in somatic disorders. Procedia - Social and Behavioral Sciences, 33, 75–79.

Hussain, F. A. (2021). Hypnotherapy as an Adjunct to Medical Treatment: Highlighting Effectiveness and Identifying Barriers to Further Integrative Treatment. Journal of Health Management, 23(2), 185–196.

Kahija, L. Y. (2007). Hipnoterapi Prinsip-prinsip Dasar Praktik Psikoterapi. Gramedia Pustaka Utama.

Kirmayer, L. J. (1988). Word magic and the rhetoric of common sense: Erickson’s metaphors for mind. International Journal of Clinical and Experimental Hypnosis, 36(3), 157–172.

Krylov, V. I., Obukhov, N. V., Trofimov, V. I., & Solnyshkina, I. E. (2020). Hypnotherapy for borderline psychic disorders in a multidisciplinary hospital. Neurology, Neuropsychiatry, Psychosomatics, 12(1), 33–38.

Rachayu, I., & Banat, A. (2020). The Development Of Hypnotherapy Based - Interpersonal Communication Model For Students Suffered From Game Addiction. Journal of Educational Science and Technology, 6(1), 9–14.

Ritonga, M. H. (2019). Psikologi Komunikasi. Perdana Publishing.

Salim, A. (2006). Teori & Paradigma Penelitian Sosial. Tiara Wacana.

Susilo, A., & Kemala, E. (2010). Hipnotis Metode Terapi untuk Kesuksesan Karir dan Menghilangkan kebiasaan buruk dengn Hypnotherapy. Gudang Ilmu.

Warren, M. P. (1999). Encoding and decoding: Comparing Milton Erickson’s hypnotherapy and Robert Langs’s Communicative Approach. International Journal of Communicative Psychoanalysis & Psychotherapy, 12(1–2), 5–13.

Yin, R. K. (2005). Studi Kasus Desain& Metode. PT. Raja Grafindo Persada.