Akuntansi dan Humaniora: Jurnal Pengabdian Masyarakat

South Meruya PPM in MSMEs Financial Management

Fransisca Listyaningsih UTAMI — 2024-10-31

PPM activities target MSME partners in the Meruya Selatan Village area, West Jakarta. Based on the situation analysis, it is known that the increasing number of MSMEs in the Meruya Selatan area is facing problems related to finance, such as poor financial performance, difficulty in increasing business profits, and insignificant business development. The potential that can be developed includes the number of active MSME actors, cooperatives that accommodate MSMEs, and motivation to become entrepreneurs. Thus, the socialization of MSME management is packaged directly by determining selling prices, recording financial transactions, and providing simple financial reporting to MSME actors in the Meruya Selatan Village. This activity aims to provide knowledge and skills to MSME actors in the Meruya Selatan Village area to determine the selling price of products appropriately to avoid losses and use accounting easily to prepare simple financial reports. Understanding simple accounting helps MSME actors manage sources of funds carefully and efficiently so that MSMEs can develop better and improve the Indonesian economy.

Implementation of a Financial Recording Application for Business Sustainability for MSMEs in the Kota Bambu Selatan District Area, West Jakarta

Riska ROSDIANA — 2024-10-31

Limited understanding and financial recording systems cause MSMEs to experience difficulties in making appropriate financial decisions in running a business and accessing capital credit. In the digital era, understanding technology and innovation is the key to increasing the competitiveness of MSMEs. This community service activity aims for participants to gain an understanding of financial management in the form of simple digital-based planning and recording for MSMEs. Learning outcomes are measured by improving participants' skills in using the digital financial recording application (BukuWarung) to carry out financial bookkeeping and recording. The various features in the BukuWarung financial recording application have the potential to make it easier for MSMEs to prepare their business financial books. The activity implementation method consists of three stages. The first preparation stage includes pre-survey, team formation, making and submitting proposals, coordinating teams and partners as well as preparing materials and training materials. The second stage is the program implementation stage in the form of socialization. Socialization is carried out through counseling (presentation of material) and discussions. The third stage is the evaluation and reporting stage. Evaluation is carried out by comparing the conditions of partners before and after program implementation using the observation method. The training activities were carried out offline in two sessions, namely the first session was lecturing, namely the delivery of training material on the use of digital financial recording applications for MSMEs by resource persons and the second session was discussion, namely discussion activities with the participants.

PKM Improving the Competitiveness of Loteng Chips UMKM Through Digital Marketing in Cepik Village, Tabanan, Bali

Ni Putu Ayu Tika KURNIAWATI — 2024-10-31

Micro, Small and Medium Enterprises (MSMEs) are increasingly popular in Indonesia and involve mothers, adults, and students. In Cepik Village, Tabanan-Bali, MSMEs sell attic chips, a crunchy and savory snack. The stages of program implementation are as follows :(1) Socialization regarding the importance of attractive and hygienic packaging; (2) Socialization of digital marketing strategies and assistance in creating social media for partner businesses; (3) Socialization of the creation of digital financial reports and training in creating digital financial reports in excel format. Loft chips are fried foods from grated cassava seasoned with salt, garlic, coriander, galangal, and typical fillers such as peanuts or soybeans. This MSME is a typical complementary food to rice in the village. Warmadewa University has the potential to contribute to preserving and developing attic chips MSMEs in Cepik Village by providing facilities, attractive packaging, digital marketing, and training in making digital financial reports. These MSMEs face a lack of understanding of packaging, digital marketing, and digital financial reports.

Green product of Kusamba Salt: an Alternative of Re-Branding Strategy in Kusamba, Klungkung, Bali

Putu Ayu Sita LAKSMI — 2024-10-31

The Bali Government, recognizing the potential of Kusamba salt, has proposed a strategic plan to introduce it worldwide. The governor of Bali, Wayan Koster, suggested enhancing the marketing strategy to make Kusamba salt more appealing. This involves creating attractive packaging and promoting the product's unique qualities, such as its high-quality production methods and the environmental benefits of using natural Salt. Product Differentiation: The proposal emphasizes the need to differentiate Kusamba salt from other table salt products in the market. This could be achieved by highlighting the product's low iodine content, which benefits health and environmental sustainability. Market Integration: The plan also aims to integrate Kusamba salt into global markets. This involves identifying and establishing partnerships with international retailers and distributors interested in natural and health-conscious products. Farmer Empowerment: A significant part of the strategy focuses on empowering the salt farmers of Kusamba village. This includes facilitating the management of BPOM (Badan et al.) licenses and creating opportunities for the farmers to participate in the marketing and distributing their products. Environmental Sustainability: The proposal highlights the importance of promoting Kusamba salt as an environmentally friendly product. This could involve using eco-friendly packaging and promoting the product's sustainable production methods. In summary, the "Green Product of Kusamba’s Salt: An Alternative of Rebranding Strategy" this study aims to elevate the market value of Kusamba salt by optimizing its marketing strategy, differentiating it from other table salt products, integrating it into global markets, empowering the salt farmers, and promoting its environmental sustainability.

Socialization of The Implementation of SAK EMKM and Digitalization of Marketing to Honey Farmers in Ayunan Village, Abiansemal District, Badung District

A.A Ngurah Mayun NARINDRA — 2024-10-31

This study aims to improve the livelihoods of honey farmers in Ayunan Village by addressing their knowledge gaps in accounting and digital marketing. Through a participatory approach, it is hoped that the Implementation of the Community Partnership Empowerment Program (PKM) will be able to overcome the problems faced by honey farmer groups in Ayunan Village, Badung. The procedure for this PKM task is divided into three different stages: planning, task implementation, and result checking. Through tailored training and socialization, this study seeks to empower farmers to optimize their business operations, expand their markets, and contribute more significantly to the local economy. The implementation of community service in the Ayunan Village honey farmer group has had a significant positive impact. Through training in good financial reporting and socialization of SAK-EMKM, it is hoped that farmers will be able to manage business finances more effectively and efficiently. Thus, this study aims to be a model for the development of sustainable and profitable honey farming businesses in other rural areas.

Get to Know the Financial Institution Pension Fund Program (DPLK)

Maryono MARYONO — 2024-10-31

In general, humans hope for a prosperous life once they reach old age, but in reality, there are still many people whose old age could be more prosperous because they need income that can be used to meet their living needs. The bank pension fund (DPLK) pension program is a choice for planning retirement. Implementation of community service is carried out alternately with 3 or 4 participants per session. This is because the operational activities of PT Mitra Migas Sejahtera Semarang, which operates in Public Fuel Filling Stations (SPBU), must continue to run. Lack of socialization of financial institution pension fund pension programs by organizers, namely banks and insurance, so promotion needs to be increased so that the public can get information about financial institution pension fund pension programs. Only a few people have participated in this pension program, so promotion is needed to increase the number of participants in bank pension fund pension programs.

Utilization of Household Waste Through Waste Bank and Financial Management

Retno WIDIASTUTI — 2024-10-31

Pulotondo Village is located in Ngunut District, Tulungagung Regency, East Java, with a population of 3,679, most of whom work in the agricultural sector. The problems and issues in this village are the people's habit of throwing household waste carelessly so that it can damage the environment. A dirty and damaged agricultural environment, with substandard irrigation quality, can kill the agricultural sector in the village. This activity aims to train BUMDes to have a significant role in converting household waste into products that have added value for community welfare, primarily through the Waste Bank program and its financial management. The methods used in this study were lectures, discussions and questions and answers with village managers, BUMDes, PKK group and village residents. The results of this training were an increase in the knowledge and skills of village residents in managing waste through the Waste Bank program.

Plastic Waste Reduction Campaign at the Traditional Market in Nyanggelan Village, Panjer, Denpasar

Komang Adi Kurniawan SAPUTRA — 2024-10-31

This article raises the theme of a campaign to reduce plastic waste at the traditional market in Nyanggelan Village, Panjer, Denpasar. The increasing problem of plastic waste is a severe environmental challenge, especially in areas with high trading activity, such as traditional markets. Through a participatory approach, this campaign aims to increase public and trader awareness about the negative impacts of plastic waste and the importance of good waste management. Activities include outreach, counseling and training on using environmentally friendly materials as an alternative to plastic. This campaign also involves collaboration with the government and local organizations to create sustainable solutions. The results of this activity show an increase in public understanding regarding the importance of reducing plastic use and changing behavior in choosing more environmentally friendly packaging. Through this effort, Nyanggelan Village can become an example for other regions in reducing the negative impact of plastic waste and encouraging further action in maintaining environmental cleanliness and sustainability.