Akuntansi dan Humaniora: Jurnal Pengabdian Masyarakat

Strengthening MSMES in Tabanan Through Beaded Accessory Craft: Product Design Development and Digital Marketing Assistance

I Gusti Ayu Agung Istri Sari DEWI — 2025-02-28

This community service program was conducted to support the development of micro, small, and medium enterprises (MSMEs), specifically Anasera, a beaded accessory craft business located in Tabanan Regency, Bali. Anasera sells its handmade products through offline art shops in the Tanah Lot tourist area but faces challenges in product design innovation and lacks an effective digital marketing strategy. These limitations reduce the business's ability to compete and grow, especially in the increasingly digital marketplace. The program focused on two main areas: (1) improving product design by providing training on color composition, trend adaptation, and uniqueness in handmade accessories, and (2) enhancing digital marketing skills through workshops on content creation, the use of social media platforms, and basic e-commerce management. After the implementation, Anasera demonstrated improved product presentation, created engaging promotional content, and began utilizing digital platforms to reach a wider audience. This initiative highlights the importance of combining creative design development with digital marketing to empower local MSMEs, particularly in tourism-driven areas, to improve their sustainability and competitiveness in both offline and online markets.

Introduction to Indonesian Culture Through the August 17 Competition at Anuban Wangmai Sasanasart School, Thailand

Siti Anggi RIANI — 2025-02-28

In the era of globalization, cross-cultural understanding plays a crucial role in fostering mutual comprehension and tolerance among people worldwide. The International Community Service Program (KKN Internasional), participated in by students from Universitas Muhammadiyah Tangerang (UMT), aims to introduce Indonesian culture to elementary school students in Thailand through traditional Indonesian Independence Day games. This program employs an interactive and enjoyable approach to ensure the effective reception of Indonesian culture. The method involves the active participation of students in various competitions such as water relay, rocking chair, and sarong race. The results indicate that Thai students demonstrate greater enthusiasm and a better understanding of Indonesian culture through direct experience compared to conventional methods. Additionally, this program provides valuable experiences for students in enhancing cross-cultural communication skills, understanding the Thai education system, and strengthening Indonesia-Thailand bilateral relations through cultural diplomacy. This initiative serves as a model for similar programs in other countries, promoting international relations through cultural exchange.

The Role of Indonesian Students in the Maulid Festival: An Effort to Introduce English Culture and Education in Thailand

Ridha putri aulia RAHMAH — 2025-02-28

The International Community Service Program (Kuliah Kerja Nyata - KKN) is a form of community engagement that allows students to contribute to education and cultural exchange in their host country. This article discusses the role of Indonesian students in the Maulid Festival in Thailand and their efforts to introduce Islamic Nusantara culture and the importance of English education to the local community. The Maulid Festival serves as a platform for students to showcase Indonesian traditions in celebrating the Prophet Muhammad’s birthday through various activities, such as cultural performances, religious lectures, and traditional cuisine. Additionally, students conduct socialization programs emphasizing the significance of English as a global skill that can expand educational and economic opportunities for the Thai community. Through this initiative, students not only act as cultural ambassadors but also as agents of change in raising awareness of the importance of learning foreign languages. This program demonstrates that the integration of culture and education can be an effective approach to community service while strengthening bilateral relations between Indonesia and Thailand.

Innovative Financial Planning Strategies in The Digital Landscape at Ngo Permai Penang

Nurul HIDAYAH — 2025-02-28

In the digital landscape, financial planning strategies must strike a balance between leveraging technology and managing the risks associated with it. By embracing digital advances while ensuring security, compliance, and personalized service, financial planners can drive better financial outcomes and create long-term value for PKS and NGO. Pertubuhan Masyarakat Indonesia (PERMAI) Penang is an Indonesian community organization in Penang, Malaysia. It is an NGO or non-governmental organization, meaning it is not part of the government. PERMAI Penang was officially registered with the Malaysian Organization Registration (Register of Society/ROS) in 2019, bearing the registration number 006-07-04022019.PERMAI Penang operates within the social sector, working in the social, educational, and cultural domains. The NGO's membership includes Malaysian and Indonesian individuals residing in Malaysia, including professionals, workers, students, and scholars.PERMAI's primary objectives are to promote educational opportunities for Indonesian children in Malaysia and to equip individuals with marketable skills, thereby enhancing their employability and earning potential. The community service team from UMB has been conducting educational sessions on financial planning, recognizing the importance of financial management in the modern digital economy. It is essential to comprehend and implement the contemporary facets of financial planning within the context of the evolving digital economy. The output of this PKM activity is to improve the value system in the community to develop awareness of the need to improve financial literacy, especially for MSME players, and endeavor will offer scientific discernment on financial management in business.

PKM on The Development of Indonesian Community (Permai) Pulau Pinang in the Implementation of the Accounting Cycle and Financial Reporting

Hari SETIYAWATI — 2025-02-28

This Community Service activity was conducted in collaboration with the Indonesian Community Association (PERMAI), a non-political NGO based in George Town, Penang, Malaysia. PERMAI supports Indonesians living in Malaysia, including businesspeople, workers, teachers, and students, and is active in social, educational, and cultural fields. A major challenge for PERMAI members, especially business owners, is the lack of accounting knowledge, which leads to poor financial record-keeping and reporting, hindering business growth. To tackle this issue, the PKM team provided basic accounting training covering accounting concepts, the accounting cycle, and practical skills from recording transactions to preparing financial reports. The training used interactive lectures, discussions, and hands-on practice with relevant case studies. The activity successfully improved participants’ understanding of accounting’s role in managing businesses. Participants gained the ability to independently record financial transactions and prepare simple financial reports. These results demonstrate that basic accounting training enhances business owners’ capacity to manage their operations more professionally and sustainably.