Journal of Governance, Taxation and Auditing https://journalkeberlanjutan.com/index.php/JoGTA <p align="justify"><img style="float: right; width: 211px; border: 2px solid #ffffff; margin: 8px 15px 25px 25px;" src="https://journalkeberlanjutan.com/public/site/images/dmanurung/jogta.png" alt="" width="470" height="310" />The Journal of Governance, Taxation and Auditing (JOGTA) was officially launched on August 11, 2022, by a group of young academics from PT Keberlanjutan Strategis Indonesia and made available online on July 31, 2022. The Journal of Governance, Taxation and Auditing (JOGTA) is a double-blind peer-reviewed journal that describes itself as a dynamic platform for collecting and exchanging relevant academic research and collaborating in the fields of Governance, Taxation and Auditing, both domestically and internationally. This journal invites researchers to contribute to the development of scientific knowledge as a paradigm for community development, encompassing academics, research institutions, and applied practitioners. Journal of Governance, Taxation, and Auditing also uses the LOCKSS system to ensure a secure and permanent archive for the journal. Concerned with the complex interactions between development and the environment, its purpose is to seek ways and means for achieving sustainability in all human activities aimed at such development. Coverage includes interactions among society, <strong>Auditing</strong>, Covers, Internal Auditing, Fraud and Forensic Auditng; <strong>Taxation</strong>, covers, Corporate Tax, Individual Tax, Tax Planning, Tax Accounting; Governance, covers, <strong>Corporate Governance</strong>, Good Corporate Governance, Corporate Finance and other research studies relevant to Governance, Taxation and Auditing.The Journal of Governance, Taxation and Auditing (JOGTA) aims to be a platform for scientific studies on the development of governance, taxation and auditing science, as well as in the world of accounting, addressing complex issues in Indonesia and globally.<span style="font-size: 0.875rem;"><!-- Tabel informasi jurnal --></span></p> <div style="flex: 1 1 80%;"> <table style="width: 100%; background-color: #f2f2f2; border-collapse: collapse; font-size: 14px;"> <tbody> <tr style="background-color: #e0e0e0; height: 13px;"> <td style="padding: 4.5px; font-weight: bold; height: 13px; width: 17.489%;">Journal Title</td> <td style="padding: 4.5px; height: 13px; width: 75.511%;">Journal of Governance, Taxation and Auditing</td> </tr> <tr style="height: 26px;"> <td style="padding: 4px; font-weight: bold; height: 26px; width: 17.489%;">Accreditation</td> <td style="padding: 4px; height: 26px; width: 75.511%;"><strong><a href="https://sinta.kemdiktisaintek.go.id/journals/profile/14652" target="_blank" rel="noopener">Sinta 4 </a></strong>By the Ministry of Higher Education, Science, and Technology of Indonesia</td> </tr> <tr style="background-color: #f9f9f9; height: 13px;"> <td style="padding: 4.5px; font-weight: bold; height: 13px; width: 17.489%;">DOI</td> <td style="padding: 4.5px; height: 13px; width: 75.511%;"><strong><a href="https://search.crossref.org/?q=2962-2522&amp;from_ui=yes&amp;container-title=Journal+of+Governance+Taxation+and+Auditing" target="_blank" rel="noopener">10.38142/jogta</a></strong></td> </tr> <tr style="height: 13px;"> <td style="padding: 4.5px; font-weight: bold; height: 13px; width: 17.489%;">Frequency</td> <td style="padding: 4.5px; height: 13px; width: 75.511%;">The journal will publish four issues per year ( July – September, October – December, January – March, April – June<em><span class="selectable-text copyable-text">).</span></em> </td> </tr> <tr style="background-color: #f9f9f9; height: 13px;"> <td style="padding: 4.5px; font-weight: bold; height: 13px; width: 17.489%;">ISSN</td> <td style="padding: 4.5px; height: 13px; width: 75.511%;">Online (2962-2522) | Print (2830-6392)</td> </tr> <tr style="height: 13px;"> <td style="padding: 4.5px; font-weight: bold; height: 13px; width: 17.489%;">Editor in Chief</td> <td style="padding: 4.5px; height: 13px; width: 75.511%;">Putu Yudha Asteria Putri (Univesitas Warmadewa, Denpasar, Bali, Indonesia)</td> </tr> <tr style="height: 13px;"> <td style="padding: 4.5px; font-weight: bold; height: 13px; width: 17.489%;">Partnership</td> <td style="padding: 4.5px; height: 13px; width: 75.511%;">Universitas STIKUBANK, Semarang, Jawa Tengah, Indonesia</td> </tr> <tr style="height: 13px;"> <td style="padding: 4.5px; font-weight: bold; height: 13px; width: 17.489%;">Copyright</td> <td style="padding: 4.5px; height: 13px; width: 75.511%;">CC BY-NC</td> </tr> <tr style="background-color: #f9f9f9; height: 0.897736px;"> <td style="padding: 4.5px; font-weight: bold; height: 0.897736px; width: 17.489%;">Publisher</td> <td style="padding: 4.5px; height: 0.897736px; width: 75.511%;"><a href="https://strategis.co.id/" target="_blank" rel="noopener">PT Keberlanjutan Strategis Indonesia</a></td> </tr> <tr style="height: 13px;"> <td style="padding: 4.5px; font-weight: bold; height: 13px; width: 17.489%;">Indexing</td> <td style="padding: 4.5px; height: 13px; width: 75.511%;"><strong><a href="https://suggestor.step.scopus.com/progressTracker/?trackingID=62295BED71191603" target="_blank" rel="noopener">EVALUATION SCOPUS</a> | <a href="https://sinta.kemdiktisaintek.go.id/journals/profile/14652" target="_blank" rel="noopener">SINTA 4</a> <a href="https://scholar.google.com/citations?user=5igrpNoAAAAJ&amp;hl=id&amp;authuser=4" target="_blank" rel="noopener">|</a> <a href="https://journals.indexcopernicus.com/search/details?id=124645" target="_blank" rel="noopener">COPERNICUS</a> | <a href="https://scholar.google.com/citations?hl=id&amp;user=PMUckK0AAAAJ" target="_blank" rel="noopener">Google Scholar</a> | <a href="https://app.dimensions.ai/discover/publication?search_mode=content&amp;and_facet_source_title=jour.1448071" target="_blank" rel="noopener">DIMENSION</a> | <a href="https://garuda.kemdiktisaintek.go.id/journal/view/27667" target="_blank" rel="noopener">GARUDA</a></strong></td> </tr> </tbody> </table> </div> PT Keberlanjutan Strategis Indonesia en-US Journal of Governance, Taxation and Auditing 2830-6392 <p><a href="http://creativecommons.org/licenses/by-nc/4.0/">Creative Commons Attribution-NonCommercial 4.0 International License.</a></p> The Effect of Good Corporate Governance, Corporate Social Responsibility, and Environmental Performance on Financial Performance in State-Owned Enterprises Listed on the Indonesia Stock Exchange in the 2019-2022 Period https://journalkeberlanjutan.com/index.php/JoGTA/article/view/1875 <p>Study This aiming For analyze Influence <em>Good Corporate Governance, Corporate Social Responsibility, </em>and <em>Environmental Performance</em> On Financial Performance of State-Owned Enterprises Listed on the Indonesia Stock Exchange for the 2019-2022 Period . Research This due to fluctuations performance state-owned enterprise finances and difference results study previously related connection third factor the to performance finance . Research This use method quantitative with approach analysis panel data regression . Population in study This consists of of the 34 state-owned companies which then selected with technique <em>purposive sampling </em>, obtained 18 companies that met the requirements criteria research . The data used originate from report annual and reports sustainability company during period 2019-2022. The main theory used in study This is Institutional Theory. The results of the study show that <em>Good Corporate Governance</em> influential positive to performance finance . <em>Corporate Social Responsibility</em> influential positive to performance finance . While that , <em>Environmental Performance</em> influential negative to performance finance .</p> I Kadek Doni Wira Prasetya Komang Adi Kurniawan Saputra Ida Ayu Surasmi Copyright (c) 2026 Komang Adi Kurniawan Saputra, I Kadek Doni Wira Prasetya, Ida Ayu Surasmi https://creativecommons.org/licenses/by-nc/4.0 2026-04-28 2026-04-28 4 4 870 878 The Effect of Profitability, Liquidity, and Leverage on Stock Prices in the Food and Beverage Sector Listed on the Indonesia Stock Exchange 2022-2024 https://journalkeberlanjutan.com/index.php/JoGTA/article/view/1885 <p>This study aimed to determine the effect of profitability, liquidity, and leverage on stock prices in the food and beverage sector listed on the Indonesia Stock Exchange in 2022-2024. The population used in this study was 32 companies in the food and beverage sector listed on the Indonesia Stock Exchange during the 2022-2024 period. The sampling method used in this study was purposive sampling. The sample used in this study was 16 food and beverage companies listed on the Indonesia Stock Exchange during the 2022-2024 period. The results showed that profitability, liquidity, and leverage simultaneously had a positive effect on stock prices in the food and beverage sector listed on the Indonesia Stock Exchange during the 2022-2024 period. Profitability, proxied by Return on Equity, had a significant positive effect on stock prices in food and beverage companies listed on the Indonesia Stock Exchange during the 2022-2024 period. Liquidity, as measured by the Current Ratio, had a positive but insignificant effect on stock prices in food and beverage companies listed on the Indonesia Stock Exchange in 2022-2024. Leverage, as measured by the Debt to Equity Ratio, had a significant positive effect on stock prices in food and beverage companies listed on the Indonesia Stock Exchange in 2022-2024.</p> I Putu Arik Suadnyana Ni Nyoman Suriani Ida Ayu Dinda Priyanka Maharani Copyright (c) 2026 I Putu Arik Suadnyana, Ni Nyoman Suriani, Ida Ayu Dinda Priyanka Maharani https://creativecommons.org/licenses/by-nc/4.0 2026-04-28 2026-04-28 4 4 879 886 The Influence of Product Quality, Price, and Online Promotion on Purchasing Decisions https://journalkeberlanjutan.com/index.php/JoGTA/article/view/1887 <p>The phenomenon that occurs in this study is related to changes in consumer behavior towards digital through the increasingly competitive Shopee e-commerce platform where the consumer response rate is below 70 percent based on 2024 review statistical data, this causes a decrease in sales due to fluctuations, where product quality, price and online promotions are the main determining factors for purchasing decisions, especially at the Orianaeyewear Store. This study aims to determine the effect of product quality, price, and online promotions on purchasing decisions in Shopee e-commerce (case study at the Orianaeyewear Store in Gianyar). The number of populations in this study is not known for certain, therefore the sample in this study was selected using the Hair formula with a total sample of 100 respondents. The data analysis technique used in this study uses multiple linear regression analysis. The results of the study state that product quality, price and online promotions have a significant positive effect on purchasing decisions in Shopee E-commerce (Case Study at the Orianaeyewear Store in Gianyar). Product quality has a positive and significant effect on purchasing decisions in Shopee E-commerce (Case Study at the Orianaeyewear Store in Gianyar). Price has a positive and significant effect on purchasing decisions on Shopee e-commerce (Case Study on Orianaeyewear Store in Gianyar). Online promotions have a positive and significant effect on purchasing decisions on Shopee e-commerce (Case Study on Orianaeyewear Store in Gianyar).</p> Made Ari Nadia Putri I Putu Iwan Pramana Putra Anak Agung Sri Purnami Copyright (c) 2026 I Putu Iwan Pramana Putra, Made Ari Nadia Putri, Anak Agung Sri Purnami https://creativecommons.org/licenses/by-nc/4.0 2026-04-28 2026-04-28 4 4 887 895 The Effect of Green Accounting, CSR Disclosure, and Profitability on Firm Value in the Consumer Non-Cyclicals Sector Listed on the Indonesia Stock Exchange 2022-2024 https://journalkeberlanjutan.com/index.php/JoGTA/article/view/1888 <p>Non-cyclical consumer companies listed on the Indonesia Stock Exchange (IDX) from 2022 to 2024 will be examined for their impact on firm value, including Green Accounting, CSR Disclosure, and Profitability. Annual reports and sustainability reports from companies listed on the IDX or with official websites were used as secondary data in this research. Fifteen companies were selected as research objects after a purposive selection procedure was used to select the sample. The analytical approach used was panel data regression in EViews with additional t-tests, F-tests, and coefficient of determination (R³) analysis. Firm value was found to be simultaneously influenced by Green Accounting, CSRD, and Profitability. CSRD significantly affected firm value, while Green Accounting and Profitability only partially affected. This suggests that in the post-pandemic era, CSRD disclosure is more important to the market than environmental costs and profitability in determining firm value.</p> Ni Komang Trisna Ariyanti Kadek Goldina Puteri Dewi Gede Sanjaya Adi Putra Copyright (c) 2026 Ni Komang Trisna Ariyanti, Kadek Goldina Puteri Dewi, Gede Sanjaya Adi Putra https://creativecommons.org/licenses/by-nc/4.0 2026-04-28 2026-04-28 4 4 896 904 Accounting Information System for Village Government Fraud Prevention: Tri Kaya Parisudha Moderation https://journalkeberlanjutan.com/index.php/JoGTA/article/view/1896 <p>The government increases the village fund budget every year. Good village fund budget management can reduce the risk of adverse conditions. However, field facts actually show an increase in corruption along with the increasing amount of the village fund budget. This study aims to examine the effect of the Accounting Information System on Fraud Prevention with Tri Kaya Parisudha as a moderator in village governments in Banjarangkan District. This study was conducted in 13 villages in Banjarangkan District with a sample of 103 respondents determined using the saturated sampling method. Data were collected by distributing questionnaires to respondents and processed using SPSS 26 with a moderated regression analysis method. Data processing resulted in the accounting information system having a negative and significant effect on accident prevention in village governments in Banjarangkan District. Tri Kaya Parisudha strengthens the influence of the accounting information system on preventing conditions.</p> I Gusti Ayu Indira Iswari I Gusti Ngurah Sanjaya A. A. Ayu Erna Trisnadewi Copyright (c) 2026 I Gusti Ayu Indira Iswari, I Gusti Ngurah Sanjaya, A. A. Ayu Erna Trisnadewi https://creativecommons.org/licenses/by-nc/4.0 2026-04-28 2026-04-28 4 4 905 911 The Influence of Facilities, Service Quality, and Price Perception on Customer Loyalty at Dejavu Billiard Denpasar https://journalkeberlanjutan.com/index.php/JoGTA/article/view/1898 <p>The development of Micro, Small, and Medium Enterprises (MSMEs), particularly in the entertainment sector, requires business actors to compete by providing adequate facilities and high-quality services in order to maintain customer loyalty. Dejavu Billiard Denpasar experienced a decline in the number of visits from 280 visits in 2023 to 220 visits in 2024, representing a decrease of 21.4%, which indicates low customer loyalty. This decline is presumed to be influenced by inadequate facilities, service quality especially in the tangible (physical evidence) aspect and price perceptions that are considered not fully comparable to the benefits received by customers. In addition, inconsistencies in previous research findings (research gap) regarding the influence of these three variables on customer loyalty provide an important basis for conducting this study. The sample used in this research consisted of 96 respondents drawn from customers of Dejavu Billiard Denpasar. Data were collected through observation, interviews, and surveys. The collected data were analyzed using multiple linear regression analysis. The results indicate that facilities have a positive and significant effect on customer loyalty at Dejavu Billiard Denpasar. Service quality also has a positive and significant effect on customer loyalty. Likewise, price perception has a positive and significant effect on customer loyalty. Simultaneously, facilities, service quality, and price perception have a positive and significant effect on customer loyalty at Dejavu Billiard Denpasar.</p> Putu Indah Hapsari Clarita Bunga Amunutur A. A. Made Indra Wijaya Kusuma Copyright (c) 2026 Putu Indah Hapsari, Clarita Bunga Amunutur, A. A. Made Indra Wijaya Kusuma https://creativecommons.org/licenses/by-nc/4.0 2026-04-28 2026-04-28 4 4 912 918 The Influence of Sales Growth and Operational Efficiency On Financial Performance (A Study Of The Pharmaceutical Subsector Listed On The Indonesia Stock Exchange For The 2019–2023 Period) https://journalkeberlanjutan.com/index.php/JoGTA/article/view/1908 <p>This study aims to analyze the effect of sales growth and operational efficiency on financial performance in pharmaceutical subsector companies listed on the Indonesia Stock Exchange for the 2019–2023 period. Financial performance is measured using Return on Assets (ROA), while sales growth and operational efficiency are used as independent variables. This study also includes leverage, liquidity, and company size as control variables. This study uses a quantitative approach using multiple linear regression analysis techniques. The research data were obtained from the financial reports of pharmaceutical subsector companies published on the Indonesia Stock Exchange during the study period. The results show that sales growth and operational efficiency significantly influence company financial performance. Furthermore, the control variables leverage, liquidity, and company size also show a significant influence on financial performance. These findings indicate that a company's financial performance is influenced not only by sales growth but also by the company's ability to manage its operational activities and financial structure. Therefore, companies need to optimize sales and operational activity management to improve financial performance sustainably.</p> Stephanie Immanuel Muswanto Aisyaturrahmi Aisyaturrahmi Copyright (c) 2026 Stephanie Immanuel Muswanto, Aisyaturrahmi Aisyaturrahmi https://creativecommons.org/licenses/by-nc/4.0 2026-04-28 2026-04-28 4 4 919 932 10.38142/jogta.v4i4.1908 Factors Affecting Financial Distress in Trading Companies Listed on The Indonesia Stock Exchange https://journalkeberlanjutan.com/index.php/JoGTA/article/view/1907 <p>This study aims to analyze the effect of the debt-to-asset ratio (DAR), business strategy, board of directors, and earnings management on financial distress in trading companies listed on the Indonesia Stock Exchange during the 2022–2024 period, with firm size serving as a moderating variable. This study employed a quantitative approach using secondary data in the form of companies' financial statements obtained from the official website of the Indonesia Stock Exchange. The sample consisted of 36 companies selected from a population of 62 through a purposive sampling technique, resulting in 108 observations. Data were analyzed using descriptive statistics, panel data regression, and Moderated Regression Analysis (MRA), with model selection conducted through the Chow test and Hausman test. The results indicate that DAR has a negative and significant effect on financial distress, while business strategy has a positive and significant effect on financial distress. Meanwhile, the board of directors and earnings management do not have a significant effect on financial distress. In addition, firm size is not able to moderate the effect of DAR on financial distress. This study is expected to provide useful insights for management and investors in understanding the factors that influence the risk of financial distress.</p> Syelvi Nurul Aini Ickhsanto Wahyudi Copyright (c) 2026 Syelvi Nurul Aini, Ickhsanto Wahyudi https://creativecommons.org/licenses/by-nc/4.0 2026-04-28 2026-04-28 4 4 933 941 10.38142/jogta.v4i4.1907 The Effect of Interest Rates and Inflation on Stock Prices in Banking Company KBMI 4 Listed on the Indonesia Stock Exchange https://journalkeberlanjutan.com/index.php/JoGTA/article/view/1837 <p>This research was conducted based on the inconsistency of previous research results regarding the phenomenon of stock price fluctuations due to changes in interest rates and inflation. This study aims to analyze and obtain empirical evidence related to the effect of interest rates and inflation on stock prices in KBMI 4 category banking sub-sector companies listed on the Indonesia Stock Exchange (IDX) for the period 2019-2023. The study uses secondary time series data taken from the official websites of Bank Indonesia and the Indonesia Stock Exchange. The sampling technique used is saturation sampling or total sampling. The research sample is all banking companies included in the KBMI 4 category that are listed on the Indonesia Stock Exchange for the 2019-2023 period with a total of 4 issuers. The data analysis technique used is multiple linear regression analysis and the data is processed with the SPSS 25 data processing application. The test results show that simultaneously there is a positive and significant influence between interest rates and inflation on stock prices. Partial testing found that interest rates have an insignificant effect on stock prices, while inflation has a positive and significant effect on stock prices.</p> I Dewa Gede Kartika Yudha Pradana Ni Made Santini Ni Nyoman Suriani Copyright (c) 2026 I Dewa Gede Kartika Yudha Pradana, Ni Made Santini, Ni Nyoman Suriani https://creativecommons.org/licenses/by-nc/4.0 2026-04-28 2026-04-28 4 4 942 948 10.38142/jogta.v4i4.1837 The Effect of Capital Structure on Financial Performance In Food And Beverage Manufacturing Subsector Companies Listed on The Indonesia Stock Exchange During The 2022–2024 Period https://journalkeberlanjutan.com/index.php/JoGTA/article/view/1906 <p>Capital structure is an important factor influencing a company’s financial performance, particularly in food and beverage manufacturing firms, which generally require substantial operational and investment financing. The use of debt that is not managed optimally may reduce the company’s efficiency in generating profits. This study aims to provide empirical evidence on the effect of short-term debt and long-term debt on financial performance, measured by Return on Assets (ROA), as well as to examine the role of firm size as a moderating variable. This research applies panel data regression to food and beverage manufacturing companies listed on the Indonesia Stock Exchange during the 2022–2024 period, using secondary data in the form of annual financial statements. The results indicate that both short-term debt and long-term debt have a negative and significant effect on the companies’ financial performance. This finding suggests that an increase in corporate liabilities tends to reduce the company’s efficiency in utilizing its assets to generate profits. Firm size has a positive but insignificant effect on ROA. In addition, the moderation test shows that firm size is able to moderate the effect of short-term debt on financial performance, but is unable to moderate the effect of long-term debt on financial performance. It is expected that this study will serve as a consideration for company management in formulating a more optimal capital structure policy.</p> Sarah Fauziah Andri Mauludi Copyright (c) 2026 Sarah Fauziah, Andri Mauludi https://creativecommons.org/licenses/by-nc/4.0 2026-04-28 2026-04-28 4 4 949 958 10.38142/jogta.v4i4.1906 The Influence of Price and Product Quality on Customer Engagement Based on Perceived Value with a Budgeting Perspective in a Family-Owned Livestock Business https://journalkeberlanjutan.com/index.php/JoGTA/article/view/1866 <p>This study aims to examine the influence of price and product quality on Customer Engagement based on perceived value from a budgeting perspective in a family-owned livestock business. The research employed a quantitative approach using primary data collected through questionnaires distributed to 75 consumers of Lisa Pig Farm. Data were analyzed using multiple linear regression with SPSS software. The results indicate that price has a significant effect on Customer Engagement, product quality has a significant effect on Customer Engagement, and both price and product quality simultaneously have a significant effect on Customer Engagement, with a coefficient of determination (R²) of 0.654. These findings suggest that budgeting decisions reflected in pricing strategies and quality management contribute to the formation of positive perceived value and enhance customer engagement. This study extends the role of Customer Engagement as a non-financial indicator in management accounting and entrepreneurial accounting to evaluate market-based business sustainability.</p> Ni Putu Lisa Wijayanti Gde Deny Larasdiputra I Putu Gde Chandra Artha Aryasa Copyright (c) 2026 Ni Putu Lisa Wijayanti, Gde Deny Larasdiputra, I Putu Gde Chandra Artha Aryasa https://creativecommons.org/licenses/by-nc/4.0 2026-04-29 2026-04-29 4 4 959 964 10.38142/jogta.v4i4.1866 The Mediation Role Of Capital Structure And Profitability Moderation In The Relationship Between Liquidity And Company Value (Case Study Of Companies With Small-Mid Cap Liquid Index Listed On The Idx In The 2018-2023 Period) https://journalkeberlanjutan.com/index.php/JoGTA/article/view/1857 <p><em>In this study, the researcher aims to provide new insights into whether liquidity can enhance firm value by employing capital structure as a mediating variable and profitability as a moderating variable. This research uses a quantitative approach with a causal design and utilizes secondary data obtained from TradingView, annual financial reports available on company websites, and the Indonesia Stock Exchange. The sampling method applied in this research is non-probability sampling with a purposive sampling technique, focusing on companies listed in the Small-Mid Cap Liquid Index on the Indonesia Stock Exchange for the 2018–2023 period. The data were then analyzed using SPSS version 25 through descriptive statistical analysis, followed by hypothesis testing using the PROCESS macro by Hayes. The findings of this study indicate that liquidity has a positive but insignificant effect on firm value; liquidity has a negative and significant effect on capital structure; capital structure has a negative and insignificant effect on firm value; capital structure is unable to mediate the relationship between liquidity and firm value; profitability cannot moderate the relationship between liquidity and firm value; profitability cannot moderate the relationship between capital structure and firm value; however, profitability can moderate the relationship between liquidity and firm value when capital structure is included as a mediating variable.</em></p> Yasmin Atsilah Wawan Ichwanudin Intan Purbasari Copyright (c) 2026 Yasmin Atsilah, Wawan Ichwanudin, Intan Purbasari https://creativecommons.org/licenses/by-nc/4.0 2026-04-28 2026-04-28 4 4 965 983 10.38142/jogta.v4i4.1857 The Influence of Product Quality, Product Innovation, and Brand Image on Consumer Purchasing Decisions for the Eiger Brand in Denpasar City https://journalkeberlanjutan.com/index.php/JoGTA/article/view/1934 <p><em>This study aims to examine how product quality, innovation, and brand perception influence consumer purchasing choices for the Eiger brand in Denpasar City. A quantitative methodology was employed through a survey conducted with 98 participants selected using a purposive sampling method. Data were collected using a Likert-scale questionnaire and evaluated using various statistical measures such as reliability, classical assumption assessment, multiple linear regression analysis, t-test, F-test, and coefficient of determination (R²). The findings are expected to demonstrate that product quality, product innovation, and brand image can influence consumer purchasing behavior, both individually and collectively, serving as the basis for strategies to increase a company's market competitiveness.</em></p> I Nyoman Adi Prasyatiya Bayu Pasupati Ida Ayu Putu Santi Purnamawati Copyright (c) 2026 I Nyoman Adi Prasyatiya, Bayu Pasupati, Ida Ayu Putu Santi Purnamawati https://creativecommons.org/licenses/by-nc/4.0 2026-04-29 2026-04-29 4 4 984 991 10.38142/jogta.v4i4.1934 Social Media Marketing, Product Quality, and Price on Farhan Collection Customer Satisfaction https://journalkeberlanjutan.com/index.php/JoGTA/article/view/1933 <p><em>Over the last two years, Farhan Collection has experienced fluctuations in its sales revenue; consequently, this study was conducted to analyze the influence of product quality, pricing, and social media marketing on customer satisfaction. This quantitative research involved 97 respondents selected via purposive sampling, determined by the Slovin formula with a 10% margin of error. Data were gathered through a 5-point Likert scale questionnaire then analyzed with multiple linear regression. The findings confirm that customer satisfaction is collectively influenced by significant social media marketing effectiveness, maintained product quality, and appropriate pricing, with an Adjusted R-Square value of 0.680. Furthermore, partial testing indicates that all three variables serve as strong predictors of customer satisfaction. Based on these results, Farhan Collection is advised to consistently integrate high product standards with strategic digital promotion to sustain customer satisfaction</em></p> Sukmasari Triana Gita Putri I Made Tedi Setiawan I Ketut Johny Pramanda Putra Copyright (c) 2026 Sukmasari Triana Gita Putri, I Made Tedi Setiawan, I Ketut Johny Pramanda Putra https://creativecommons.org/licenses/by-nc/4.0 2026-04-29 2026-04-29 4 4 992 998 10.38142/jogta.v4i4.1933 The Impact of Corporate Governance (CGPI) and Investment Efficiency on Firm Value https://journalkeberlanjutan.com/index.php/JoGTA/article/view/1937 <table> <tbody> <tr> <td width="480"> <p>Corporate governance and investment effectiveness's effects on a company's worth are the focus of this study. To measure the effectiveness of investments, one looks at the ROA, whereas the Corporate Governance Perception Index (CGPI) depicts corporate governance. The PBV ratio is a useful tool for assessing a company's worth. Businesses that are part of the CGPI and listed on IDX from 2021 to 2024 make up the study population. A total of 34 observational data points were obtained from the sample, which was selected using a purposive sampling strategy. This experiment makes use of SPSS software to construct multiple linear regression. A favourable but statistically negligible influence of corporate governance on business value was found, according to the data. On the other hand, corporate value is significantly and positively impacted by investment efficiency. Corporate governance and investment efficacy have a substantial impact on the value of the firm when considered collectively. CGPI and ROA variables account for approximately 14.7% of the fluctuations in firm value, as indicated by the adjusted R-squared value of 0.147. The remaining variance is likely driven by external elements outside the scope of this model, including macroeconomic trends, market volatility, and industry competition. These results suggest that investors prioritize a firm profitability in their evaluations, and the market has not yet fully acknowledged the benefits of robust governance practices on firm value. Therefore, this research recommends that businesses enhance their governance practices and optimize asset management efficiency to foster sustainable firm value.</p> </td> </tr> </tbody> </table> Geovivo Ahsanti Mukminawati Ario Purdianto Copyright (c) 2026 Geovivo Ahsanti Mukminawati, Ario Purdianto https://creativecommons.org/licenses/by-nc/4.0 2026-04-29 2026-04-29 4 4 999 1010 10.38142/jogta.v4i4.1937 The Influence of Grdp, Mean Years of Schooling and Life Expectancy On The Human Development Index Across Regencies and Municipalities of Bali Province https://journalkeberlanjutan.com/index.php/JoGTA/article/view/1941 <p><em>This study aims to analyze the influence of Gross Regional Domestic Product (GRDP) at constant prices, Mean Years of Schooling (MYS), and Life Expectancy at Birth (LEB) on the Human Development Index (HDI) in regencies/cities of Bali Province during the 2015–2024 period. This study is motivated by Bali's position as the province with the fifth-highest human development index nationally, supported by the tourism sector, yet has not achieved the highest human development category at the provincial aggregate level. This research employs a quantitative approach using panel data regression methods. Secondary data were obtained from the Central Bureau of Statistics (BPS), with the Fixed Effect Model (FEM) selected as the most appropriate model through specification tests. The research findings indicate that Mean Years of Schooling and Life Expectancy have positive and significant effects on HDI. Conversely, GRDP does not significantly influence HDI. The simultaneous test demonstrates that all three independent variables collectively have a significant effect on HDI. The Adjusted R-square value of 0.988 indicates that the model explains 98.8% of HDI variation in Bali during the study period. These findings emphasize the importance of strengthening the education and health sectors as key strategies for enhancing human development, as well as the need for more effective economic equalization policies to ensure that economic growth delivers more inclusive impacts.</em></p> Ayu Mutia Zahwa Ruth Eviana Hutabarat Copyright (c) 2026 Ayu Mutia Zahwa, Ruth Eviana Hutabarat https://creativecommons.org/licenses/by-nc/4.0 2026-04-29 2026-04-29 4 4 1011 1022 10.38142/jogta.v4i4.1941