Sustainable Development Strategy of Virgin Coconut Oil (VCO) Production in Penglipuran Village Based on SWOT Analysis and Sustainable Development Theory

I Ketut Selamet; A.A Sri Purnami; L. G P. Sri Eka Jayanti

doi:10.38142/jogta.v5i1.2031

Authors

I Ketut Selamet Universitas Warmadewa
A.A Sri Purnami Universitas Warmadewa
L. G P. Sri Eka Jayanti Universitas Warmadewa

DOI:

https://doi.org/10.38142/jogta.v5i1.2031

Keywords:

Virgin Coconut Oil, SWOT Analysis, Sustainable Development, Women Farmer Groups, Rural Economy, Penglipuran Village

Abstract

This study aims to analyze the role of women farmer groups in developing VCO production, identify internal and external factors affecting business sustainability, and formulate appropriate development strategies based on SWOT analysis and sustainable development theory. The research employed a qualitative case study approach. Data were collected through in-depth interviews, observations, documentation, and discussions with members of the women farmer group and village stakeholders. The findings reveal that the women farmer group has substantial potential to support local economic growth and women’s empowerment. The main strengths include active female labor participation, the tourism potential of Penglipuran Village, and increasing market demand for natural health products. However, several weaknesses remain, such as limited production capacity, simple equipment, low digital marketing capability, and limited financial resources. The Internal Factor Analysis Summary (IFAS) score was 2.82, while the External Factor Analysis Summary (EFAS) score was 2.80, indicating that the business position is in cell V of the Internal-External (IE) Matrix, suggesting a hold-and-maintain strategy. The recommended strategy focuses on improving production capacity, strengthening managerial capability, enhancing digital marketing, diversifying coconut-based products, and increasing institutional collaboration. This research contributes to sustainable rural development by promoting local resource utilization, women’s empowerment, and environmentally friendly economic activities.

References

Astuti R., &NFitriani, E. (2020). The effect of raw material quality on processed food products. Jurnal Teknologi dan Industri Pangan. 31(1):15-22.

Jannah, N., & Sumanto, I. R. (2019, December). Gold PROPER; Business World Concern upon Environmental Aspect: Case Study CSRPT Pertamina EP Asset 3 Subang Field. In IOP Conference Series: Earth and Environmental Science (Vol. 399, No. 1, p. 012004). IOP Publishing. https://doi.org/10.1088/1755-1315/399/1/012004

Kotler, P., Keller, K. L., & Chernev, A. (2022). Marketing management, global edition (Vol. 832). Pearson.

Marina, A. M., Man, Y. C., & Amin, I. (2009). Virgin coconut oil: emerging functional food oil. Trends in Food Science & Technology, 20(10), 481-487. https://doi.org/10.1016/j.tifs.2009.06.003

Miles, B. M., & Huberman, M. A. (1994). An expanded sourcebook: Qualitative data analysis. Sage Publications.

Mulyati, S., & Tjahjani, S. (2018). Women's empowerment in rural small business development. Jurnal Penyuluhan. 14(2):235-246

Nevin, K. G., & Rajamohan, T. (2010). Virgin coconut oil: emerging functional food oil. Asian Pacific Journal of Tropical Medicine. 3(3):241-247.

Rakhmawati, A., & Nurlaela, L. (2021). Capital problems among SMEs in Indonesia. Jurnal Ekonomi dan Bisnis. 12(1):67-78.

Rangkuti F. (2017). SWOT Analysis: Techniques for Business Case Analysis. Jakarta: Gramedia Pustaka Utama.

Sujarwo, I., & Ginantra, I. G. (2020). Structure and function of women farmer groups in improving family economy in Bali. Jurnal Kajian Bali. 10(1):23-40.

Suryani, N. L., & Arimbawa, I. (2019). Coconut supply chain analysis in Bali. Jurnal Agribisnis dan Agrowisata. 8(3):456-468.

United Nations. (2015). Transforming Our World: The 2030 Agenda for Sustainable Development. New York: United Nations.